HomeCompareMemberfy or Qulture.Rocks
Memberfy or Qulture.Rocks?
Qulture.Rocks is very strong in performance, goals and OKRs, 1:1s, feedback, IDPs, engagement surveys and succession, and fits Brazilian companies well, with pricing on request. Memberfy puts performance reviews, feedback, goals and OKRs, IDPs, recognition and time tracking inside the community where the team learns and communicates, with a published price: from R$ 999 a month (Starter R$ 49 + Planning & HR R$ 950), and the plan grows with the number of people.
Memberfy and Qulture.Rocks, side by side
| Criterion | Memberfy | Qulture.Rocks |
|---|---|---|
| Price | Memberfy: Published: from R$ 999/month (Starter R$ 49 + Planning & HR R$ 950, annual plan); the plan grows with the number of people | Qulture.Rocks: Not published: a demo with the sales team |
| Performance and development | Memberfy: Performance Review, Feedback, Goals & OKRs, IDP, Recognition and Time Tracking | Qulture.Rocks: Performance reviews, objectives and goals, feedback, praise, 1:1s, IDPs, assessment, succession map and people analytics |
| Engagement | Memberfy: A ranking with eleven point-earning actions and public recognition on the profile | Qulture.Rocks: Engagement and culture map |
| Learning | Memberfy: LMS with courses, modules and lessons and each person’s progress, onboarding and a knowledge base | Qulture.Rocks: LMS + LXP platform, onboarding journeys, mandatory and custom courses, content production and curation |
| Communication | Memberfy: Feed, announcements with a permanent address and search, events and gallery, on the same platform | Qulture.Rocks: Corporate social network |
| Services | Memberfy: The first version of the community built together with you | Qulture.Rocks: Consulting on organizational diagnosis, the performance management cycle and learning design |
Qulture.Rocks data checked on October 3, 2026, from qulture.rocks; performance reviews; about us. Memberfy’s figures are the ones on the pricing page.
What Qulture.Rocks does well
- It is very strong in performance: goals and OKRs, reviews, 1:1s, feedback and IDPs, all connected.
- It covers engagement and culture, assessment, succession mapping and people analytics.
- It fits Brazilian companies well, and is now part of UOL EdTech, alongside Learning Rocks and Ciatech.
- It adds corporate education and consulting to the software.
When to choose each one
Choose Qulture.Rocks if
- you need engagement surveys, a succession map or people analytics;
- performance management is the heart of the project, with consulting to design the cycle;
- the company is large and buying goes through a demo and a proposal.
Choose Memberfy if
- you want each person’s plan in the same place they learn and talk: LMS, onboarding, feed and events;
- time tracking and public recognition come in the same package;
- you want a published price, with no usage quota: from R$ 999 a month (Starter R$ 49 + Planning & HR R$ 950), and the plan grows with the number of people.
Frequently asked questions
- How much does Qulture.Rocks cost?
- Qulture.Rocks does not publish a price: the path on its site is to request a demo. On Memberfy, with the Planning & HR extension, it starts at R$ 999 a month (Starter R$ 49 + Planning & HR R$ 950), and the plan grows with the number of people.
- Does Memberfy have IDPs and goals like Qulture.Rocks?
- Yes, in the Planning & HR extension: Performance Review, Feedback, Goals & OKRs by person, team and company, IDP, Recognition and Time Tracking.
- Which one has engagement surveys?
- Qulture.Rocks has an engagement and culture map. On Memberfy, engagement shows up in the ranking — eleven point-earning actions, weighted the way you set — and in public recognition between colleagues.
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