HomeCompareMemberfy or ImpulseUp
Memberfy or ImpulseUp?
ImpulseUp is strong in performance reviews, competencies, goals, IDPs and people analytics, with reviews over WhatsApp and a focus on companies with 100 or more employees, with pricing on request. Memberfy puts performance reviews, feedback, goals and OKRs, IDPs, recognition and time tracking inside the community where the team learns and communicates, with a published price: from R$ 999 a month (Starter R$ 49 + Planning & HR R$ 950), and the plan grows with the number of people.
Memberfy and ImpulseUp, side by side
| Criterion | Memberfy | ImpulseUp |
|---|---|---|
| Price | Memberfy: Published: from R$ 999/month (Starter R$ 49 + Planning & HR R$ 950, annual plan); the plan grows with the number of people | ImpulseUp: Not published: modules per user or per credit, in discounted bundles; 14-day free trial |
| Performance | Memberfy: Performance Review in cycles, with self-review and manager review | ImpulseUp: 90°, 180° and 360° and competency-based reviews, with calibration, succession and Ninebox |
| Goals and development | Memberfy: Goals & OKRs by person, team and company, IDPs and feedback | ImpulseUp: Goals, IDPs, feedback and 1:1 meetings |
| Engagement and analytics | Memberfy: A ranking with eleven point-earning actions, by community and by section | ImpulseUp: Engagement surveys and eNPS, and people analytics |
| Learning | Memberfy: LMS with courses, modules and lessons and each person’s progress, onboarding and a knowledge base | ImpulseUp: Learning module, bought per user |
| Other | Memberfy: Time Tracking and Recognition in the same extension | ImpulseUp: Variable pay and profit sharing (PLR); reviews over WhatsApp, no login |
ImpulseUp data checked on October 3, 2026, from impulseup.com.br; plans; performance reviews; ImpulseUp summary. Memberfy’s figures are the ones on the pricing page.
What ImpulseUp does well
- Deep, configurable performance reviews: 90°, 180°, 360° and competency-based, with weights per competency and calibration.
- Goals, IDPs, succession, Ninebox and people analytics in the same product.
- Reviews over WhatsApp, no login, which helps with frontline teams.
- Variable pay and profit sharing (PLR) tied to results.
When to choose each one
Choose ImpulseUp if
- you need competency-based reviews, 360° and calibration;
- succession, people analytics or variable pay are part of the project;
- the team is frontline and answering over WhatsApp makes a difference.
Choose Memberfy if
- you want performance, goals and IDPs in the same place the team learns and communicates;
- time tracking and recognition come in the same package;
- you want a published price, with no usage quota and no minimum number of employees.
Frequently asked questions
- How much does ImpulseUp cost?
- ImpulseUp does not publish a price: modules are bought per user or per credit, in bundles, and the path is to talk to a specialist. On Memberfy, with the Planning & HR extension, it starts at R$ 999 a month (Starter R$ 49 + Planning & HR R$ 950), and the plan grows with the number of people.
- Which one has 360° reviews?
- ImpulseUp has 90°, 180° and 360° reviews. Memberfy’s Performance Review runs in cycles, with each person’s self-review and the manager’s review.
Other comparisons
- Planning & HRMemberfy or Qulture.RocksFull performance management, or each person’s plan in the same place the team learns and talks.
- Planning & HRMemberfy or FeedzThe most direct competitor: engagement, surveys and performance, with or without the community alongside.
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