How much does Hotmart charge per sale?

Hotmart charges 9.9% + R$ 2.49 per sale, the same for every product type, and down to 8.9% for sellers with R$ 500,000 or more in yearly revenue. There is no monthly fee. On Memberfy the fee is 6.99% + R$ 2.49 per sale, plus the plan subscription, from R$ 49 to R$ 499 by member limit.

Which costs less, Hotmart or Memberfy?

It depends on how much you sell. With few sales, Hotmart, which has no monthly fee. As revenue grows, the 2.91 percentage-point difference per sale starts to cover Memberfy’s subscription. Run the numbers with your own price on the pricing page.

Can I move from Hotmart to Memberfy?

Written content can be imported from Substack, Medium and WordPress; students, active subscriptions and payment history are manual work, agreed case by case. No one can transfer an active subscription from another platform without the customer reauthorizing the charge, and we tell you how big the job is up front.

HomeCompareMemberfy or Hotmart

Memberfy or Hotmart?

Hotmart charges 9.9% + R$ 2.49 per sale, with no monthly fee, free members areas and communities, a checkout with Pix, boleto and card, and an affiliate marketplace no other Brazilian platform has. Memberfy charges 6.99% + R$ 2.49 per sale plus a subscription from R$ 49 a month, and in return the community, courses and events live on your domain, with your brand and payments processed by Stone.

Memberfy and Hotmart, side by side

Memberfy and Hotmart, side by side
Criterion	Memberfy	Hotmart
Subscription	Memberfy: From R$ 49 to R$ 499 a month, by member limit	Hotmart: No monthly fee or sign-up fee; free members area
Fee per sale	Memberfy: 6.99% + R$ 2.49 per sale, payment processing included	Hotmart: 9.9% + R$ 2.49 per sale, for every product type; down to 8.9% from R$ 500,000 in yearly revenue
Payment methods	Memberfy: PIX, boleto and card in up to 12× installments, at its own checkout	Hotmart: More than 40 methods, including credit card, boleto and Pix; card in up to 12× installments
Payment processor	Memberfy: Stone, built for Brazil	Hotmart: Hotmart’s own checkout
Installments	Memberfy: Card in up to 12× installments. Your community’s 12-month plan can be paid in up to 12× on card, with the interest absorbed by the community or passed on to the buyer, or month by month on a contract	Hotmart: Up to 12×, at 3.49% a month paid by the buyer or deducted from the producer
Getting paid	Memberfy: R$ 3.67 payout per transfer; 3% early payout, if you ask for it	Hotmart: Standard in 30 days at no fee; early payout in 2 days for 3.59%, in 14 days for 2.19%, or anytime for 4.79%
Community	Memberfy: Feed, content, courses, events with built-in streaming, gallery, ranking and call for papers	Hotmart: Open, buyers-only or paid communities, with videos, images and comments; gamification with points and rankings
Where it lives	Memberfy: On your domain, with your brand; the Memberfy branding comes off from Growth, at R$ 99	Hotmart: In Hotmart’s Members Area, up to 100 per account, with more than 20 customization styles
App	Memberfy: A website that installs on the phone’s home screen and opens full screen; no app in the app stores	Hotmart: A web app with a home-screen shortcut; Hotmart Player on computer, tablet, TV and phone, offline included

Hotmart data checked on October 3, 2026, from Hotmart fees; Members Areas; online community; payment methods; checkout. Memberfy’s figures are the ones on the pricing page.

What Hotmart does well

Scale and a known brand: it is the name everyone in the Brazilian digital-product market recognizes.
An affiliate marketplace, which puts your product in the hands of people who sell on commission.
No monthly fee: free members area and communities, and you only pay when you sell.
A checkout with more than 40 payment methods, including Pix and boleto, and sales in multiple currencies.

When to choose each one

Choose Hotmart if

affiliates selling your product are part of the strategy;
you sell outside Brazil and need multiple currencies at checkout;
you are just starting and would rather have no monthly fee at all.

Choose Memberfy if

you want to pay less per sale: 6.99% + R$ 2.49, against 9.9% + R$ 2.49;
the community is the product, and it needs to live on your domain, with your brand;
beyond courses, you want a feed, events with streaming, ranking and call for papers, with visibility set space by space;
you want payments inside the platform, processed by Stone, with no other brand’s checkout in between.

See Memberfy’s pricing See Memberfy for communities

Frequently asked questions

How much does Hotmart charge per sale?: Hotmart charges 9.9% + R$ 2.49 per sale, the same for every product type, and down to 8.9% for sellers with R$ 500,000 or more in yearly revenue. There is no monthly fee. On Memberfy the fee is 6.99% + R$ 2.49 per sale, plus the plan subscription, from R$ 49 to R$ 499 by member limit.
Which costs less, Hotmart or Memberfy?: It depends on how much you sell. With few sales, Hotmart, which has no monthly fee. As revenue grows, the 2.91 percentage-point difference per sale starts to cover Memberfy’s subscription. Run the numbers with your own price on the pricing page.
Can I move from Hotmart to Memberfy?: Written content can be imported from Substack, Medium and WordPress; students, active subscriptions and payment history are manual work, agreed case by case. No one can transfer an active subscription from another platform without the customer reauthorizing the charge, and we tell you how big the job is up front.

Other comparisons

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