How much does each one cost?

ImpulseUp doesn’t publish its price and offers 14 days free. Memberfy publishes it: from US$ 10 to US$ 99 a month, by number of people, with 90 days free.

Do employees need to download an app?

Not with Memberfy. The company’s space installs on the phone straight from the browser, with its own name and icon, and notices arrive as notifications on Android and iPhone, by email, by SMS from Growth up and by WhatsApp from Business up.

Can I bring my ImpulseUp employees over to Memberfy?

People come in from a spreadsheet or by invitation, and we tell you how big the job is up front and walk through the rollout together with HR.

HomeCompareHRMemberfy or ImpulseUp

Memberfy or ImpulseUp?

Memberfy brings together reviews, goals, development plans, 1:1s, feedback and time tracking with 32 space types, workflows with 121 triggers and an MCP with 1,009 tools, in one place. ImpulseUp is a performance platform for frontline teams, with reviews over WhatsApp and variable pay.

Memberfy vs ImpulseUp: feature comparison

Overall score8.4Memberfy·4.0ImpulseUp

Verdict: Memberfy brings reviews, goals, development plans and time tracking together with a company feed, recognition and internal events. ImpulseUp has no feed, praise or team conversation, and its notices are fixed.

Planning & HR weight 40: Memberfy 6.8 · ImpulseUp 5.4
Community weight 12: Memberfy 10.0 · ImpulseUp 2.6
Workflows, Integrations & API weight 10: Memberfy 10.0 · ImpulseUp 2.5
AI & MCP weight 10: Memberfy 10.0 · ImpulseUp 1.7
Management & Security weight 10: Memberfy 10.0 · ImpulseUp 6.9
Campaigns & Notifications weight 8: Memberfy 10.0 · ImpulseUp 1.7
Events & Courses weight 6: Memberfy 5.7 · ImpulseUp 2.0
Customization & Mobile weight 4: Memberfy 8.3 · ImpulseUp 5.0
Sales weight 0: Memberfy 9.1 · ImpulseUp 0.0
Coworking weight 0: Memberfy 5.3 · ImpulseUp 0.0

MemberfyImpulseUp

Scores from 0 to 10 under Memberfy’s methodology, with the HR profile weights, the same for every platform in the category, and only what is publicly documented. We assess the criteria we consider most relevant, based on what we hear from customers and what AI assistants such as Gemini, ChatGPT and Claude point out. The list is not exhaustive.

Create a free account90 days free on any plan, no card requiredSee pricing

Memberfy vs ImpulseUp: feature comparison
Feature	Memberfy	ImpulseUp
Planning & HRweight 40 Memberfy6.8ImpulseUp5.4
Performance review	Memberfy90°, 180° or 360° reviews, with peers and direct reports, calibration, 9-box and matrix	ImpulseUp90°, 180°, 360°, consensus, with customers and by competencies; phased; peer nominations; weights per reviewer; N-box and calibration; feedback session; a review agent^[33,10,21]
Goals & OKRs	MemberfyA tree from the company down to each person, with key results, check-ins and status lights	ImpulseUpOKRs, individual, team and company goals, alignment, formulas, an approval flow, confidence status, link to reviews^[34,10]
Development plan	MemberfyA plan with actions and deadlines, approved by the direct manager, with actions linked to a course	ImpulseUpDevelopment plans with competencies, a checklist, an approval flow, linked courses and AI-suggested actions^[35]
1:1s	MemberfyThe manager–report conversation, with an agenda and agreed actions	ImpulseUpMeetings by type, recurring, synced with Outlook and Google Calendar^[36,24]
Feedback	MemberfyContinuous feedback by topics and behaviors, including about a colleague	ImpulseUpContinuous feedback with AI assistance^[37]
Recognition	MemberfyPublic praise between colleagues, tied to the company’s values	ImpulseUpNot identified*
Time tracking	MemberfyClock-ins with location and IP, hour bank, monthly timesheet and Brazil’s legal AFD and AEJ files	ImpulseUpNot identified*
Engagement surveys and eNPS	MemberfyEngagement surveys with an eNPS template, anonymous or identified, recurring and with a heat map	ImpulseUpEngagement surveys and eNPS^[8]
Mood check-ins	MemberfyNot offered today	ImpulseUpNot identified*
Succession	MemberfyNot offered today	ImpulseUpSuccession planning in the nine-box^[38]
Org chart	MemberfyAn org chart built from the manager–report hierarchy	ImpulseUpNot identified*
Internal announcements	MemberfyNotices and campaigns by email, WhatsApp and SMS; read receipts are not offered today	ImpulseUpNot identified*
HRIS and payroll integration	MemberfyNot offered today; people come in from a spreadsheet	ImpulseUpNot identified*
Single sign-on (SSO) and 2FA	MemberfyNot offered today	ImpulseUpSSO with Google and Microsoft; 2FA not identified^[3]
Communityweight 12 Memberfy10.0ImpulseUp2.6
Space types	Memberfy32 space types (12 Community, 4 Events & Courses, 3 Sales, 7 Planning & HR and 6 Coworking), open, restricted by plan or group, or locked with an offer	ImpulseUpNot identified*
Sign-up and access	MemberfyFree or paid sign-up right in the community, without buying anything, with optional approval, invitations and imports; open spaces sit alongside paid ones	ImpulseUpManual or spreadsheet sign-up, access by link with no login or by login, Google and Microsoft SSO; no open sign-up^[2,3]
Member fields	MemberfyCustom fields (text, number, date, single select, multiple choice, yes/no, email, phone and URL), required or optional, asked at sign-up, validated, filled in on import and used as variables in campaigns	ImpulseUpCustom fields (text, value lists, documents), translatable into English and Spanish, and “data update campaigns”^[4,5]
Content	MemberfyArticles and materials organized by topic, with imports from Substack, Medium and WordPress	ImpulseUpLMS content as video, text, links, PDF or HTML, in a catalog with categories^[6]
Feed	MemberfyPosts with text, images and video, scheduled and pinned posts, emoji reactions, text and video comments, polls, moving posts and a moderation queue; Instagram, LinkedIn, X, Giphy, Google Maps and WhatsApp links turn into previews or players	ImpulseUpNot identified*
Channels	MemberfyReal-time channels, as many as you want, with threads, emoji reactions, mentions, photos and videos	ImpulseUpNot identified*
Messages	MemberfyDirect messages with status, connections and blocking, on every plan	ImpulseUpNot identified*
Networking	MemberfyA Networking space and a profile page for each member	ImpulseUpA “360° Profile” for each employee and an org structure with roles; no connections^[7]
Gallery	MemberfyPhoto albums with reactions	ImpulseUpNot identified*
Surveys, Forms and Upvote	MemberfySurveys, forms and ideas voted on by the community	ImpulseUpEngagement, eNPS, pulse and culture surveys, with templates, several question types, confidential or identified, recurring with comparisons, a heat map, action plans, sent by email, Slack, SMS and WhatsApp^[8,9,10]
Engagement: points and levels	Memberfy19 actions that earn points, configurable levels (with minimum weekly activity) and getting-started missions	ImpulseUp“Gamification, launched in 2025, with mechanics to increase participation” in cycles; rules not described in the help center^[3]
Engagement: badges and leaderboard	MemberfyBadges awarded by hand or by a built-in rule, and a leaderboard	ImpulseUpNot identified*
Engagement: rewards	MemberfyThrough workflows, whoever reaches a level joins a group, earns a badge or gets a message; spaces unlocked by level or badge	ImpulseUpNot identified*
Videos	MemberfyNative: adaptive streaming from 240p to 4K, signed links, speed from 0.25× to 2×, automatic quality and picture-in-picture. Embeds: YouTube, Vimeo and Loom in lessons and posts; Bunny Stream and Cloudflare Stream with signed links, Panda Video and HLS; Streamable in posts	ImpulseUpVideo as course content (upload); player and embeds not described^[10,6]
Podcast	MemberfyNative: shows, seasons and episodes with a public or personal RSS feed, chapters, transcripts, a mini-player and an embeddable player for other sites. Embeds: Spotify and SoundCloud in posts	ImpulseUpNot identified*
Team editing	MemberfyEach block is locked for whoever is editing it and saves on its own	ImpulseUpNot identified*
Downloads	MemberfyA Downloads space with multiple files per item, stamped PDFs and statistics	ImpulseUpPDFs as course content and documents in the employee record^[10,4]
PDF watermark	MemberfyOptional per item in the Downloads space: each person’s copy carries “Downloaded by <email> on <date and time>” in the PDF footer	ImpulseUpNot identified*
Classifieds	MemberfyListings between members, with interest and status	ImpulseUpNot identified*
Workflows, Integrations & APIweight 10 Memberfy10.0ImpulseUp2.5
Workflows	Memberfy121 triggers and 13 action types, with a simulation before turning them on, on every plan	ImpulseUpAutomatic notifications per cycle (goals, reviews, courses), automatic close, participation triggers for probation reviews; agents that remind managers; no trigger-and-action builder^[17,18]
API: coverage	MemberfyA public API with OpenAPI and a JavaScript SDK, covering every module, on every plan; personal keys scoped by module (read, write, delete)	ImpulseUp“Ready-made APIs to integrate with HR systems (payroll, ATS, HCM)”; public documentation not found^[3]
Webhooks: events	Memberfy101 event types, from members, subscriptions, sales, courses, events and the other modules	ImpulseUpNot identified*
Webhooks: delivery	MemberfySigned to the Standard Webhooks spec, 8 attempts over about 45 hours, with history and resend for every delivery	ImpulseUpNot identified*
Ready-made integrations	MemberfyNative Slack, Discord, Telegram, RD Station and HubSpot; Zapier, Make and n8n through webhooks	ImpulseUpSlack (notifications by DM), Outlook and Google Calendar for meetings, Google and Microsoft SSO^[23,24,3]
Webhooks in workflows	Memberfy“Call webhook” in workflows, with keys kept in a vault and a fixed IP from Business up	ImpulseUpNot identified*
AI & MCPweight 10 Memberfy10.0ImpulseUp1.7
MCP: coverage	Memberfy1,009 tools and 24 recipes, covering everything you can do in the app, across every module and on every plan	ImpulseUpNot identified*
MCP: clients	MemberfyClaude, ChatGPT, Cursor and any MCP client, signing in with your account (OAuth), no keys to copy	ImpulseUpNot identified*
MCP: access control	MemberfyEach person acts with their own role, and the owner chooses who can connect: admins, the team (moderation and finance) and members, each group separately	ImpulseUpNot identified*
MCP: safety	MemberfyConfirmation before touching money or deleting anything, with a summary of the action, and every call recorded in an audit log	ImpulseUpNot identified*
AI in text	Memberfy“Improve with AI” in every long text field	ImpulseUpIap: written feedback from keywords, development plans, feedback sessions and insights; a review agent, an insights agent and iap chat (credits)^{[20,21,22,18]}
AI in workflows	MemberfyAI blocks (Claude and ChatGPT) in workflows, with the community’s own key	ImpulseUpNot identified*
Management & Securityweight 10 Memberfy10.0ImpulseUp6.9
Roles and permissions	MemberfyOwner, admin, moderator, finance and member, with per-space permission to view and to post	ImpulseUpAdmin (with restrictable visibility), manager, employee, Learning instructor; permissions per cycle^[25,26,27]
Moderation	MemberfyA moderation queue, pre-approval per space, chat blocking and member removal	ImpulseUpNot identified*
Groups and tags	MemberfyMember groups and tags, used for space access and in workflows	ImpulseUpAreas, roles, managers and custom fields as filters; groups and tags not described^[4]
Activity logs	MemberfyA record of who did what in the community, including on subscriptions	ImpulseUpImport logs and user merge logs; a general log not identified^[28]
Exports	MemberfyCSV of subscriptions, registrations and ticket sales, forms, surveys and time tracking	ImpulseUpSurvey exports, PDF reports, action library extraction, individual links^[29]
Reports and analytics	MemberfyReports on members, engagement, courses, events, sales and campaigns; visits, who’s online and the purchase funnel	ImpulseUpReview analytics, survey analytics (heat map, grouping by manager), a tracking dashboard and people analytics^[30,8]
Migration	MemberfyMembers from a spreadsheet, with points and badges, and content from Substack, Medium and WordPress with the original dates	ImpulseUpImport of users, goals, participants, forms and photos by spreadsheet^[31]
Guided onboarding	MemberfyYou tell us what you want to build, and the team replies with access, builds it with you and stays close afterward	ImpulseUpA 6- to 8-week rollout with people development specialists and its own method^[3]
Campaigns & Notificationsweight 8 Memberfy10.0ImpulseUp1.7
Email campaigns	MemberfyIncluded, with scheduling, recurrence, a template library by language and the default emails rewritten by the community	ImpulseUpNot identified*
WhatsApp and SMS notifications	MemberfyNative, in workflows and community notices, with the member’s consent: SMS from Growth up and WhatsApp from Business up, with a monthly quota per channel	ImpulseUpWhatsApp and SMS for reviews, surveys and reminders, with fixed text, enabled by support 24 h to 3 days in advance^[19]
Push notifications	MemberfyOn Android and iPhone, through the app installed from the browser, with members choosing what they receive	ImpulseUpNot identified*
Events & Coursesweight 6 Memberfy5.7ImpulseUp2.0
Events: tickets	MemberfyMultiple ticket types per event, with batches by date and quantity, and a waitlist	ImpulseUpNot identified*
Events: check-in	MemberfyQR tickets; check-in with a phone camera, by search or at a kiosk	ImpulseUpNot identified*
Events: format and recording	MemberfyOnline, in person or hybrid, on the calendar; recordings with signed links; embedded streams (YouTube, Vimeo)	ImpulseUpOnly for in-person courses: sessions scheduled per class, with an instructor, a location or link and attendance tracking; no events module^[11]
Events: native live streaming	MemberfyThe YouTube or Vimeo live stream embedded on the event page, with the event’s comments and a “we’re live” alert by email, WhatsApp and SMS; a built-in streaming studio is not offered today	ImpulseUpNot identified*
Events: recurring	MemberfyNot offered today	ImpulseUpNot identified*
Events: reminders and calendar	MemberfyEmail, WhatsApp and SMS reminders 24 hours before, at the start and when live, plus the community calendar; calendar invites (ICS) are not offered today	ImpulseUpNot identified*
Events: RSVP and attendance list	MemberfyRSVPs, a list of registrants and of who checked in, with CSV export	ImpulseUpNot identified*
Events: certificate	MemberfyBy email to whoever RSVPed, or only to whoever checked in	ImpulseUpNot identified*
Events: badge pickup	MemberfyCheck-in by QR, search or kiosk; printed badges and facial recognition are not offered today	ImpulseUpNot identified*
Events: ticket transfer	MemberfyTickets bought for someone else and sent to them by email; changing the holder after purchase is not offered today	ImpulseUpNot identified*
Events: session registration	MemberfyNot offered today	ImpulseUpNot identified*
Events: exhibitors and sponsors	MemberfyNot offered today	ImpulseUpNot identified*
Events: proceedings with ISSN and DOI	MemberfyNot offered today	ImpulseUpNot identified*
Events: registration invoice	MemberfyNot offered today	ImpulseUpNot identified*
Events: virtual venue with parallel rooms	MemberfyNot offered today	ImpulseUpNot identified*
Courses: structure	MemberfyCourse, module and lesson, each student’s progress and a showcase with “pick up where you left off”	ImpulseUpCourses with sections, learning paths, a catalog and categories, classes, self-enrollment, external courses, online or in-person courses^[12,13,14]
Courses: comments and progress	MemberfyComments on every lesson, lesson ratings and each student’s progress, with a courses report	ImpulseUpProgress and status per employee, a course satisfaction survey; lesson comments not identified^[15,16]
Courses: quizzes	MemberfyQuizzes with a passing score and an attempt limit	ImpulseUpQuizzes in online courses and a knowledge check to complete them^[12,6]
Courses: drip release	MemberfyBy date or by days after joining	ImpulseUpA completion deadline in days and “completed without success” after it; drip release not described^[12]
Certificates	MemberfyIssued on course completion or in bulk, a template with your brand, a QR code and a public verification page	ImpulseUp“Issue a course certificate” on successful completion, customized^[12,6]
Call for papers	MemberfyTracks, reviewers, a committee, community voting and counteroffers	ImpulseUpNot identified*
Video watermark	MemberfyNot offered today	ImpulseUpNot identified*
Notes in the player	MemberfyNot offered today	ImpulseUpNot identified*
Customization & Mobileweight 4 Memberfy8.3ImpulseUp5.0
Domain and brand	MemberfyCustom domain on every plan; no Memberfy branding from Growth up (on Starter, only in the footer and emails); logo, colors and themes, ready-made or generated from an image; emails with the community’s name and color; purchases happen inside the community, at the same address	ImpulseUp“your company’s identity” in courses and course covers; platform logo and custom domain not described^[6,12]
Languages	Memberfy6 languages, with regional variants (Brazil and Portugal; Spain, Mexico and Argentina; Germany, Austria and Switzerland)	ImpulseUpPortuguese; reviews and custom fields translatable into English (and Spanish for fields)^[32,4]
Mobile	MemberfyMembers don’t need to download anything: the community installs from the browser with its own name and icon, and also reaches them by email, SMS and WhatsApp	ImpulseUpNo app in the stores; access by link on the phone, sent by WhatsApp or SMS, with no login^[2,19]
Salesweight 0 Memberfy9.1ImpulseUp0.0
Price	MemberfyFrom US$ 10 (up to 100 members) to US$ 99 (up to 20,000) a month on the annual plan; beyond that, each pack of +2,000 members adds US$ 19 a month, with no cap	ImpulseUpNot identified*
Fee per sale	Memberfy6.99% + US$ 1.00 per approved sale, the same on every plan and every payment method, processing included	ImpulseUpNot identified*
Free trial	MemberfyEvery approved community starts with 90 days free, on any plan, no card required	ImpulseUp14 days^[1]
Plans and subscriptions	MemberfyMonthly, annual, weekly or daily, with a free trial, a minimum term and prorated plan changes; card payments in US dollars, including on subscriptions	ImpulseUpNot identified*
One-off products	MemberfyCourses, tickets, mentoring, digital or physical goods, with stock, seats and a waitlist, time-limited access and free products	ImpulseUpNot identified*
Add-ons	MemberfyAdd-ons sold with the plan in a single payment, or later at a prorated price	ImpulseUpNot identified*
Coupons and downsell	MemberfyPercentage or fixed-amount coupons, on the first charge, forever or for N months, with an expiration date and usage limit; downsell after payment	ImpulseUpNot identified*
Price in points	MemberfyIn money, in points or both, as the buyer chooses	ImpulseUpNot identified*
Refunds	MemberfyFrom the Sales tab, choosing whether access continues	ImpulseUpNot identified*
Abandoned checkout	MemberfyLists who opened checkout and didn’t buy within an hour, and who came back and paid within 7 days, with an optional recovery email	ImpulseUpNot identified*
Failed payments	MemberfyPayment retries, a “Pay now” button for the member, and access suspended automatically when a subscription lapses for non-payment	ImpulseUpNot identified*
Payouts and statement	MemberfyAvailable, held and pending balance, a CSV statement and payouts to the community’s bank account	ImpulseUpNot identified*
Store	MemberfyA storefront for one-off products, plans and add-ons, with purchases in points	ImpulseUpNot identified*
Affiliates	MemberfyNot offered today	ImpulseUpNot identified*
Coworkingweight 0 Memberfy5.3ImpulseUp0.0
Bookings	MemberfyRooms, desks and workstations with no limit on quantity, by time slot, with credits	ImpulseUpNot identified*
Scheduling	MemberfyTime slots with people: mentoring, classes and appointments	ImpulseUpNot identified*
Attendance	MemberfyCheck-in and check-out for members and visitors, with a front-desk kiosk	ImpulseUpNot identified*
Visitors	MemberfyMembers register guests in advance, the front desk marks their arrival and the host is notified	ImpulseUpNot identified*
Parcels	MemberfyLogged at the front desk with a photo, with a notice to the recipient and pickup confirmation	ImpulseUpNot identified*
Support	MemberfyTickets with photo and location, an owner and a deadline per category, and inspection rounds	ImpulseUpNot identified*
Room door display	MemberfyA room panel with the day’s schedule, linked to bookings	ImpulseUpNot identified*
Day passes and packs	MemberfyA one-off product with time-limited access; pass packs are not offered today	ImpulseUpNot identified*
Access control	MemberfyNot offered today	ImpulseUpNot identified*
Wi-Fi and printing	MemberfyNot offered today	ImpulseUpNot identified*
Invoicing and contracts	MemberfySubscriptions and sales with a statement and CSV; invoices, tax receipts and accounting integration are not offered today	ImpulseUpNot identified*
Virtual office	MemberfyNot offered today	ImpulseUpNot identified*
Floor plan	MemberfyNot offered today	ImpulseUpNot identified*
Sales CRM	MemberfyNot offered today	ImpulseUpNot identified*
Multiple locations	MemberfyNot offered today	ImpulseUpNot identified*

* We found no public material about this item on the competitor’s website (checked on November 3, 2026).

When to choose Memberfy

The whole people cycle: 90°, 180° or 360° reviews with calibration and a 9-box, goals and OKRs, development plans, 1:1s, feedback, recognition and engagement surveys with eNPS; ImpulseUp goes further on variable pay and succession.
Time tracking in the same place, with location and IP, an hour bank, a monthly timesheet and Brazil’s AFD and AEJ files; ImpulseUp has no time tracking.
The team in conversation: feed, real-time channels, direct messages, public recognition and internal events with registration and check-in; ImpulseUp has no feed, praise, chat or messages.
Reminders by email, WhatsApp and SMS for whoever is behind on a review or development plan, and workflows with 121 triggers; at ImpulseUp, notices are fixed and the WhatsApp text can’t be changed.
Training with courses, quizzes and certificates, and development plan actions linked to a course.
An MCP with 1,009 tools and an API with 101 webhook events, on every plan; ImpulseUp doesn’t document webhooks or MCP.
Published pricing, from US$ 10 to US$ 99 a month, and 90 days free to try it with your team.
Employees don’t need to download anything: it installs from the browser, with the company’s name and brand.

When to choose ImpulseUp

If your team is frontline and needs to answer reviews and surveys over WhatsApp or SMS, by link, with no login.
If performance tied to money is the core: profit sharing, bonuses and commissions calculated from goals and reviews, with a nine-box and succession.
If you want a 14-day free trial and training with in-person classes.
If your team doesn’t need a company feed, public recognition or a chat channel.
If you don’t want to build your own automations.
If you don’t need internal events with registration, check-in and certificates.

See Memberfy’s pricing See all comparisons

Moving away from ImpulseUp? We’ll roll out HR with you.

People come in from a spreadsheet or by invitation, and the team sets up the review cycle, goals and development plans together with HR and stays close afterward.

90 days free on any plan, no card required.

Create a free account

Frequently asked questions

What is the best ImpulseUp alternative for HR?: Memberfy brings reviews, goals, development plans and time tracking together with a company feed, recognition and internal events. ImpulseUp has no feed, praise or team conversation, and its notices are fixed. Memberfy brings together reviews, goals, development plans, 1:1s, feedback and time tracking with 32 space types, workflows with 121 triggers and an MCP with 1,009 tools, in one place.
How much does each one cost?: ImpulseUp doesn’t publish its price and offers 14 days free. Memberfy publishes it: from US$ 10 to US$ 99 a month, by number of people, with 90 days free.
Do employees need to download an app?: Not with Memberfy. The company’s space installs on the phone straight from the browser, with its own name and icon, and notices arrive as notifications on Android and iPhone, by email, by SMS from Growth up and by WhatsApp from Business up.
Can I bring my ImpulseUp employees over to Memberfy?: People come in from a spreadsheet or by invitation, and we tell you how big the job is up front and walk through the rollout together with HR.

Sources for ImpulseUp, checked on November 3, 2026

Memberfy’s figures are the ones on the pricing page.

Memberfy or ImpulseUp?

Memberfy vs ImpulseUp: feature comparison

Planning & HRweight 40

Communityweight 12

Workflows, Integrations & APIweight 10

AI & MCPweight 10

Management & Securityweight 10

Campaigns & Notificationsweight 8

Events & Coursesweight 6

Customization & Mobileweight 4

Salesweight 0

Coworkingweight 0

When to choose Memberfy

When to choose ImpulseUp

Moving away from ImpulseUp? We’ll roll out HR with you.

Frequently asked questions