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HomeCompareCommunities and membership sitesMemberfy vs WhatsApp

Memberfy or WhatsApp?

Memberfy brings together 32 space types, workflows with 121 triggers and an MCP with 1,009 tools on every plan, on your community’s own domain. WhatsApp is where members already are: groups, Communities with an announcement group, and Channels, for free.

Memberfy vs WhatsApp: feature comparison

Overall score8.9Memberfy2.1WhatsApp

Verdict: Memberfy charges for entry, keeps your content and shows who takes part, while alerts still land on WhatsApp. On WhatsApp, you can’t charge for entry, and content gets lost in the scroll.

Community weight 18
Memberfy 10.0 · WhatsApp 2.4
Sales weight 16
Memberfy 9.1 · WhatsApp 0.9
Events & Courses weight 14
Memberfy 5.7 · WhatsApp 1.1
Workflows, Integrations & API weight 12
Memberfy 10.0 · WhatsApp 1.7
AI & MCP weight 12
Memberfy 10.0 · WhatsApp 0.8
Campaigns & Notifications weight 10
Memberfy 10.0 · WhatsApp 6.7
Management & Security weight 6
Memberfy 10.0 · WhatsApp 3.1
Customization & Mobile weight 4
Memberfy 8.3 · WhatsApp 6.7
Planning & HR weight 4
Memberfy 6.8 · WhatsApp 0.0
Coworking: Physical communities weight 4
Memberfy 5.3 · WhatsApp 0.0

MemberfyWhatsApp

Scores from 0 to 10 under Memberfy’s methodology, with the Community profile weights, the same for every platform in the category, and only what is publicly documented. We assess the criteria we consider most relevant, based on what we hear from customers and what AI assistants such as Gemini, ChatGPT and Claude point out. The list is not exhaustive.

Create a free account90 days free on any plan, no card requiredSee pricing
Memberfy vs WhatsApp: feature comparison
FeatureMemberfyWhatsApp

Communityweight 18

Memberfy10.0WhatsApp2.4

Space typesMemberfy32 space types (12 Community, 4 Events & Courses, 3 Sales, 7 Planning & HR and 6 Coworking), open, restricted by plan or group, or locked with an offerWhatsAppA Community with up to 100 groups, an announcement group and a general chat; each group is just a conversation[7,8]
Sign-up and accessMemberfyFree or paid sign-up right in the community, without buying anything, with optional approval, invitations and imports; open spaces sit alongside paid onesWhatsAppInvitation by link, admin approval of new members, control over who can add people; sign-up with questions and payment doesn’t appear[9,10]
Member fieldsMemberfyCustom fields (text, number, date, single select, multiple choice, yes/no, email, phone and URL), required or optional, asked at sign-up, validated, filled in on import and used as variables in campaignsWhatsAppNot identified*
ContentMemberfyArticles and materials organized by topic, with imports from Substack, Medium and WordPressWhatsAppNot identified*
FeedMemberfyPosts with text, images and video, scheduled and pinned posts, emoji reactions, text and video comments, polls, moving posts and a moderation queue; Instagram, LinkedIn, X, Giphy, Google Maps and WhatsApp links turn into previews or playersWhatsAppNot identified*
ChannelsMemberfyReal-time channels, as many as you want, with threads, emoji reactions, mentions, photos and videosWhatsAppReal-time groups, up to 1,024 people, with reactions, mentions and files[11,8]
MessagesMemberfyDirect messages with status, connections and blocking, on every planWhatsAppOne-on-one chat[1]
NetworkingMemberfyA Networking space and a profile page for each memberWhatsAppNot identified*
GalleryMemberfyPhoto albums with reactionsWhatsAppNot identified*
Surveys, Forms and UpvoteMemberfySurveys, forms and ideas voted on by the communityWhatsAppPolls with up to 12 options and multiple votes, in groups, Communities and Channels; surveys, forms and idea voting not identified[12,13]
Engagement: points and levelsMemberfy19 actions that earn points, configurable levels (with minimum weekly activity) and getting-started missionsWhatsAppNot identified*
Engagement: badges and leaderboardMemberfyBadges awarded by hand or by a built-in rule, and a leaderboardWhatsAppNot identified*
Engagement: rewardsMemberfyThrough workflows, whoever reaches a level joins a group, earns a badge or gets a message; spaces unlocked by level or badgeWhatsAppNot identified*
VideosMemberfyNative: adaptive streaming from 240p to 4K, signed links, speed from 0.25× to 2×, automatic quality and picture-in-picture. Embeds: YouTube, Vimeo and Loom in lessons and posts; Bunny Stream and Cloudflare Stream with signed links, Panda Video and HLS; Streamable in postsWhatsAppSending video in the chat; a library with a player and signed links not identified[4]
PodcastMemberfyNative: shows, seasons and episodes with a public or personal RSS feed, chapters, transcripts, a mini-player and an embeddable player for other sites. Embeds: Spotify and SoundCloud in postsWhatsAppNot identified*
Team editingMemberfyEach block is locked for whoever is editing it and saves on its ownWhatsAppNot identified*
DownloadsMemberfyA Downloads space with multiple files per item, stamped PDFs and statisticsWhatsAppSending files in the chat; an organized downloads space not identified[8]
PDF watermarkMemberfyOptional per item in the Downloads space: each person’s copy carries “Downloaded by <email> on <date and time>” in the PDF footerWhatsAppNot identified*
ClassifiedsMemberfyListings between members, with interest and statusWhatsAppNot identified*

Salesweight 16

Memberfy9.1WhatsApp0.9

PriceMemberfyFrom US$ 10 (up to 100 members) to US$ 99 (up to 20,000) a month on the annual plan; beyond that, each pack of +2,000 members adds US$ 19 a month, with no capWhatsAppFree; the business platform charges per delivered message[1,2]
Fee per saleMemberfy6.99% + US$ 1.00 per approved sale, the same on every plan and every payment method, processing includedWhatsAppNot identified*
Free trialMemberfyEvery approved community starts with 90 days free, on any plan, no card requiredWhatsAppFree, with no time limit[1]
Plans and subscriptionsMemberfyMonthly, annual, weekly or daily, with a free trial, a minimum term and prorated plan changes; card payments in US dollars, including on subscriptionsWhatsAppMonthly subscriptions only on Channels (one-way), rolling out country by country, paid through the Google or Apple store; charging to join a group or Community doesn’t appear[3,4]
One-off productsMemberfyCourses, tickets, mentoring, digital or physical goods, with stock, seats and a waitlist, time-limited access and free productsWhatsAppCatalog and cart in WhatsApp Business; on Brazil’s business platform, orders with PIX, boleto or a payment link via API, with no reconciliation[5,6]
Add-onsMemberfyAdd-ons sold with the plan in a single payment, or later at a prorated priceWhatsAppNot identified*
Coupons and downsellMemberfyPercentage or fixed-amount coupons, on the first charge, forever or for N months, with an expiration date and usage limit; downsell after paymentWhatsAppNot identified*
Price in pointsMemberfyIn money, in points or both, as the buyer choosesWhatsAppNot identified*
RefundsMemberfyFrom the Sales tab, choosing whether access continuesWhatsAppNot identified*
Abandoned checkoutMemberfyLists who opened checkout and didn’t buy within an hour, and who came back and paid within 7 days, with an optional recovery emailWhatsAppNot identified*
Failed paymentsMemberfyPayment retries, a “Pay now” button for the member, and access suspended automatically when a subscription lapses for non-paymentWhatsAppNot identified*
Payouts and statementMemberfyAvailable, held and pending balance, a CSV statement and payouts to the community’s bank accountWhatsAppNot identified*
StoreMemberfyA storefront for one-off products, plans and add-ons, with purchases in pointsWhatsAppNot identified*
AffiliatesMemberfyNot offered todayWhatsAppNot identified*

Events & Coursesweight 14

Memberfy5.7WhatsApp1.1

Events: ticketsMemberfyMultiple ticket types per event, with batches by date and quantity, and a waitlistWhatsAppNot identified*
Events: check-inMemberfyQR tickets; check-in with a phone camera, by search or at a kioskWhatsAppNot identified*
Events: format and recordingMemberfyOnline, in person or hybrid, on the calendar; recordings with signed links; embedded streams (YouTube, Vimeo)WhatsAppEvents with a location or a WhatsApp call link (or a Zoom link in the description); recording not identified; not visible to people who join later[14,15]
Events: native live streamingMemberfyThe YouTube or Vimeo live stream embedded on the event page, with the event’s comments and a “we’re live” alert by email, WhatsApp and SMS; a built-in streaming studio is not offered todayWhatsAppGroup voice or video calls, up to 32 people; broadcasting to an audience not identified[16]
Events: recurringMemberfyNot offered todayWhatsAppNot identified*
Events: reminders and calendarMemberfyEmail, WhatsApp and SMS reminders 24 hours before, at the start and when live, plus the community calendar; calendar invites (ICS) are not offered todayWhatsAppA notice when the event starts for those who answered Going or Maybe; advance reminders and calendar invites not identified[14]
Events: RSVP and attendance listMemberfyRSVPs, a list of registrants and of who checked in, with CSV exportWhatsAppGoing, Going with guest, Maybe, Not going[14,17]
Events: certificateMemberfyBy email to whoever RSVPed, or only to whoever checked inWhatsAppNot identified*
Events: badge pickupMemberfyCheck-in by QR, search or kiosk; printed badges and facial recognition are not offered todayWhatsAppNot identified*
Events: ticket transferMemberfyTickets bought for someone else and sent to them by email; changing the holder after purchase is not offered todayWhatsAppNot identified*
Events: session registrationMemberfyNot offered todayWhatsAppNot identified*
Events: exhibitors and sponsorsMemberfyNot offered todayWhatsAppNot identified*
Events: proceedings with ISSN and DOIMemberfyNot offered todayWhatsAppNot identified*
Events: registration invoiceMemberfyNot offered todayWhatsAppNot identified*
Events: virtual venue with parallel roomsMemberfyNot offered todayWhatsAppNot identified*
Courses: structureMemberfyCourse, module and lesson, each student’s progress and a showcase with “pick up where you left off”WhatsAppNot identified*
Courses: comments and progressMemberfyComments on every lesson, lesson ratings and each student’s progress, with a courses reportWhatsAppNot identified*
Courses: quizzesMemberfyQuizzes with a passing score and an attempt limitWhatsAppNot identified*
Courses: drip releaseMemberfyBy date or by days after joiningWhatsAppNot identified*
CertificatesMemberfyIssued on course completion or in bulk, a template with your brand, a QR code and a public verification pageWhatsAppNot identified*
Call for papersMemberfyTracks, reviewers, a committee, community voting and counteroffersWhatsAppNot identified*
Video watermarkMemberfyNot offered todayWhatsAppNot identified*
Notes in the playerMemberfyNot offered todayWhatsAppNot identified*

Workflows, Integrations & APIweight 12

Memberfy10.0WhatsApp1.7

WorkflowsMemberfy121 triggers and 13 action types, with a simulation before turning them on, on every planWhatsAppNot identified*
API: coverageMemberfyA public API with OpenAPI and a JavaScript SDK, covering every module, on every plan; personal keys scoped by module (read, write, delete)WhatsAppThe business platform (an API paid per message) for companies; it doesn’t cover groups and Communities[5,2]
Webhooks: eventsMemberfy101 event types, from members, subscriptions, sales, courses, events and the other modulesWhatsAppOn the business platform (message and payment status); not for groups and Communities[6]
Webhooks: deliveryMemberfySigned to the Standard Webhooks spec, 8 attempts over about 45 hours, with history and resend for every deliveryWhatsAppNot identified*
Ready-made integrationsMemberfyNative Slack, Discord, Telegram, RD Station and HubSpot; Zapier, Make and n8n through webhooksWhatsAppNot identified*
Webhooks in workflowsMemberfy“Call webhook” in workflows, with keys kept in a vault and a fixed IP from Business upWhatsAppNot identified*

AI & MCPweight 12

Memberfy10.0WhatsApp0.8

MCP: coverageMemberfy1,009 tools and 24 recipes, covering everything you can do in the app, across every module and on every planWhatsAppNot identified*
MCP: clientsMemberfyClaude, ChatGPT, Cursor and any MCP client, signing in with your account (OAuth), no keys to copyWhatsAppNot identified*
MCP: access controlMemberfyEach person acts with their own role, and the owner chooses who can connect: admins, the team (moderation and finance) and members, each group separatelyWhatsAppNot identified*
MCP: safetyMemberfyConfirmation before touching money or deleting anything, with a summary of the action, and every call recorded in an audit logWhatsAppNot identified*
AI in textMemberfy“Improve with AI” in every long text fieldWhatsAppMeta AI helps write and summarizes unread messages, “may not be available to all users”; it isn’t AI for running the community[20]
AI in workflowsMemberfyAI blocks (Claude and ChatGPT) in workflows, with the community’s own keyWhatsAppNot identified*

Campaigns & Notificationsweight 10

Memberfy10.0WhatsApp6.7

Email campaignsMemberfyIncluded, with scheduling, recurrence, a template library by language and the default emails rewritten by the communityWhatsAppCommunity announcements to everyone and broadcast lists (256 contacts, only people who saved your number); no email[18,19]
WhatsApp and SMS notificationsMemberfyNative, in workflows and community notices, with the member’s consent: SMS from Growth up and WhatsApp from Business up, with a monthly quota per channelWhatsAppIt is WhatsApp itself; no SMS[1]
Push notificationsMemberfyOn Android and iPhone, through the app installed from the browser, with members choosing what they receiveWhatsAppPhone notifications, including for poll votes[12]

Management & Securityweight 6

Memberfy10.0WhatsApp3.1

Roles and permissionsMemberfyOwner, admin, moderator, finance and member, with per-space permission to view and to postWhatsAppCommunity owner and admins (up to 20) and group admins[21,22]
ModerationMemberfyA moderation queue, pre-approval per space, chat blocking and member removalWhatsAppAdmin-only posting, approving new members, removing members, deleting messages[10,9]
Groups and tagsMemberfyMember groups and tags, used for space access and in workflowsWhatsAppNot identified*
Activity logsMemberfyA record of who did what in the community, including on subscriptionsWhatsAppNot identified*
ExportsMemberfyCSV of subscriptions, registrations and ticket sales, forms, surveys and time trackingWhatsAppNot identified*
Reports and analyticsMemberfyReports on members, engagement, courses, events, sales and campaigns; visits, who’s online and the purchase funnelWhatsAppMetrics only for Channels (growth, reach, followers, polls), “in development”[13]
MigrationMemberfyMembers from a spreadsheet, with points and badges, and content from Substack, Medium and WordPress with the original datesWhatsAppNot identified*
Guided onboardingMemberfyYou tell us what you want to build, and the team replies with access, builds it with you and stays close afterwardWhatsAppNot identified*

Customization & Mobileweight 4

Memberfy8.3WhatsApp6.7

Domain and brandMemberfyCustom domain on every plan; no Memberfy branding from Growth up (on Starter, only in the footer and emails); logo, colors and themes, ready-made or generated from an image; emails with the community’s name and color; purchases happen inside the community, at the same addressWhatsAppNot identified*
LanguagesMemberfy6 languages, with regional variants (Brazil and Portugal; Spain, Mexico and Argentina; Germany, Austria and Switzerland)WhatsAppThe app in many languages, Portuguese included (the help center doesn’t say how many)[23]
MobileMemberfyMembers don’t need to download anything: the community installs from the browser with its own name and icon, and also reaches them by email, SMS and WhatsAppWhatsAppAndroid, iPhone, desktop and web[1]

Planning & HRweight 4

Memberfy6.8WhatsApp0.0

Performance reviewMemberfy90°, 180° or 360° reviews, with peers and direct reports, calibration, 9-box and matrixWhatsAppNot identified*
Goals & OKRsMemberfyA tree from the company down to each person, with key results, check-ins and status lightsWhatsAppNot identified*
Development planMemberfyA plan with actions and deadlines, approved by the direct manager, with actions linked to a courseWhatsAppNot identified*
1:1sMemberfyThe manager–report conversation, with an agenda and agreed actionsWhatsAppNot identified*
FeedbackMemberfyContinuous feedback by topics and behaviors, including about a colleagueWhatsAppNot identified*
RecognitionMemberfyPublic praise between colleagues, tied to the company’s valuesWhatsAppNot identified*
Time trackingMemberfyClock-ins with location and IP, hour bank, monthly timesheet and Brazil’s legal AFD and AEJ filesWhatsAppNot identified*
Engagement surveys and eNPSMemberfyEngagement surveys with an eNPS template, anonymous or identified, recurring and with a heat mapWhatsAppNot identified*
Mood check-insMemberfyNot offered todayWhatsAppNot identified*
SuccessionMemberfyNot offered todayWhatsAppNot identified*
Org chartMemberfyAn org chart built from the manager–report hierarchyWhatsAppNot identified*
Internal announcementsMemberfyNotices and campaigns by email, WhatsApp and SMS; read receipts are not offered todayWhatsAppNot identified*
HRIS and payroll integrationMemberfyNot offered today; people come in from a spreadsheetWhatsAppNot identified*
Single sign-on (SSO) and 2FAMemberfyNot offered todayWhatsAppNot identified*

Coworking: Physical communitiesweight 4

Memberfy5.3WhatsApp0.0

BookingsMemberfyRooms, desks and workstations with no limit on quantity, by time slot, with creditsWhatsAppNot identified*
SchedulingMemberfyTime slots with people: mentoring, classes and appointmentsWhatsAppNot identified*
AttendanceMemberfyCheck-in and check-out for members and visitors, with a front-desk kioskWhatsAppNot identified*
VisitorsMemberfyMembers register guests in advance, the front desk marks their arrival and the host is notifiedWhatsAppNot identified*
ParcelsMemberfyLogged at the front desk with a photo, with a notice to the recipient and pickup confirmationWhatsAppNot identified*
SupportMemberfyTickets with photo and location, an owner and a deadline per category, and inspection roundsWhatsAppNot identified*
Room door displayMemberfyA room panel with the day’s schedule, linked to bookingsWhatsAppNot identified*
Day passes and packsMemberfyA one-off product with time-limited access; pass packs are not offered todayWhatsAppNot identified*
Access controlMemberfyNot offered todayWhatsAppNot identified*
Wi-Fi and printingMemberfyNot offered todayWhatsAppNot identified*
Invoicing and contractsMemberfySubscriptions and sales with a statement and CSV; invoices, tax receipts and accounting integration are not offered todayWhatsAppNot identified*
Virtual officeMemberfyNot offered todayWhatsAppNot identified*
Floor planMemberfyNot offered todayWhatsAppNot identified*
Sales CRMMemberfyNot offered todayWhatsAppNot identified*
Multiple locationsMemberfyNot offered todayWhatsAppNot identified*

* We found no public material about this item on the competitor’s website (checked on November 3, 2026).

When to choose Memberfy

  • Sell plans, courses and tickets, subscriptions included, for 6.99% + US$ 1.00 per approved sale, processing included; on WhatsApp, you can’t charge to join a group.
  • A living community: real-time channels, networking, gamification with a points Store and 32 space types; on WhatsApp, a Community holds up to 2,000 people, and content gets lost in the scroll.
  • Native WhatsApp and SMS notifications and workflows with 121 triggers that alert and re-engage members on their own: the same WhatsApp members already read, now sent automatically.
  • End-to-end events: ticket batches, waitlists, QR tickets, check-in and certificates for those who showed up; on WhatsApp, an event is an RSVP inside the chat.
  • Members don’t need to download anything: the community installs from the browser with its own name and icon, and the brand is yours; on WhatsApp, the community depends on each person’s phone number.
  • Native video up to 4K, and podcasts with RSS, chapters and transcripts.
  • An MCP with 1,009 tools and an API with 101 webhook events, on every plan.
  • And, if you need them, Planning & HR and Coworking on the same platform.

When to choose WhatsApp

  • If your members are already there and you want the simplest option: free, with nothing new to download.
  • If a Community with an announcement group, bringing together up to 100 groups, does the job.
  • If events and polls inside the chat are enough.
  • If your community fits within 2,000 people, across all its groups.
  • If you don’t need to charge members for entry or a monthly fee.
  • If you don’t need to know who takes part, who went quiet and who bought.

Moving away from WhatsApp? We’ll set up your community with you.

Members come in from a spreadsheet, with their points and badges, and written content comes over from Substack, Medium and WordPress. Tell us what you want to build, and the team builds it with you and stays close afterward.

90 days free on any plan, no card required.

Create a free account

Frequently asked questions

What is the best WhatsApp alternative for a community?
Memberfy charges for entry, keeps your content and shows who takes part, while alerts still land on WhatsApp. On WhatsApp, you can’t charge for entry, and content gets lost in the scroll. Memberfy brings together 32 space types, workflows with 121 triggers and an MCP with 1,009 tools on every plan, on your community’s domain.
How much does each one charge per sale?
WhatsApp is free; there’s no way to charge for joining a group, and the business platform charges per delivered message. Memberfy charges 6.99% + US$ 1.00 per approved sale, processing included and the same on every plan, plus the plan itself, from US$ 10 to US$ 99 a month for up to 20,000 members and US$ 19 for every 2,000 more, with no cap.
Do members need to download an app?
Not with Memberfy. The community installs on the phone straight from the browser, with its own name and icon, and reaches people where they already are: notifications on Android and iPhone, email, SMS from Growth up and WhatsApp from Business up, through workflows and notices.
Can I bring my WhatsApp members over to Memberfy?
Members come in from a spreadsheet, only those who consented, with their points and badges, and written content can be imported from Substack, Medium and WordPress. No one can move an active subscription from another platform without the customer re-authorizing the charge, and we tell you how big the job is up front.