HomeCompareCommunities and membership sitesMemberfy vs WhatsApp
Memberfy or WhatsApp?
Memberfy brings together 32 space types, workflows with 121 triggers and an MCP with 1,009 tools on every plan, on your community’s own domain. WhatsApp is where members already are: groups, Communities with an announcement group, and Channels, for free.
Memberfy vs WhatsApp: feature comparison
Overall score8.9Memberfy2.1WhatsApp
Verdict: Memberfy charges for entry, keeps your content and shows who takes part, while alerts still land on WhatsApp. On WhatsApp, you can’t charge for entry, and content gets lost in the scroll.
- Community weight 18
- Memberfy 10.0 · WhatsApp 2.4
- Sales weight 16
- Memberfy 9.1 · WhatsApp 0.9
- Events & Courses weight 14
- Memberfy 5.7 · WhatsApp 1.1
- Workflows, Integrations & API weight 12
- Memberfy 10.0 · WhatsApp 1.7
- AI & MCP weight 12
- Memberfy 10.0 · WhatsApp 0.8
- Campaigns & Notifications weight 10
- Memberfy 10.0 · WhatsApp 6.7
- Management & Security weight 6
- Memberfy 10.0 · WhatsApp 3.1
- Customization & Mobile weight 4
- Memberfy 8.3 · WhatsApp 6.7
- Planning & HR weight 4
- Memberfy 6.8 · WhatsApp 0.0
- Coworking: Physical communities weight 4
- Memberfy 5.3 · WhatsApp 0.0
MemberfyWhatsApp
Scores from 0 to 10 under Memberfy’s methodology, with the Community profile weights, the same for every platform in the category, and only what is publicly documented. We assess the criteria we consider most relevant, based on what we hear from customers and what AI assistants such as Gemini, ChatGPT and Claude point out. The list is not exhaustive.
| Feature | Memberfy | |
|---|---|---|
Communityweight 18Memberfy10.0WhatsApp2.4 | ||
| Space types | Memberfy32 space types (12 Community, 4 Events & Courses, 3 Sales, 7 Planning & HR and 6 Coworking), open, restricted by plan or group, or locked with an offer | WhatsAppA Community with up to 100 groups, an announcement group and a general chat; each group is just a conversation[7,8] |
| Sign-up and access | MemberfyFree or paid sign-up right in the community, without buying anything, with optional approval, invitations and imports; open spaces sit alongside paid ones | WhatsAppInvitation by link, admin approval of new members, control over who can add people; sign-up with questions and payment doesn’t appear[9,10] |
| Member fields | MemberfyCustom fields (text, number, date, single select, multiple choice, yes/no, email, phone and URL), required or optional, asked at sign-up, validated, filled in on import and used as variables in campaigns | WhatsAppNot identified* |
| Content | MemberfyArticles and materials organized by topic, with imports from Substack, Medium and WordPress | WhatsAppNot identified* |
| Feed | MemberfyPosts with text, images and video, scheduled and pinned posts, emoji reactions, text and video comments, polls, moving posts and a moderation queue; Instagram, LinkedIn, X, Giphy, Google Maps and WhatsApp links turn into previews or players | WhatsAppNot identified* |
| Channels | MemberfyReal-time channels, as many as you want, with threads, emoji reactions, mentions, photos and videos | WhatsAppReal-time groups, up to 1,024 people, with reactions, mentions and files[11,8] |
| Messages | MemberfyDirect messages with status, connections and blocking, on every plan | WhatsAppOne-on-one chat[1] |
| Networking | MemberfyA Networking space and a profile page for each member | WhatsAppNot identified* |
| Gallery | MemberfyPhoto albums with reactions | WhatsAppNot identified* |
| Surveys, Forms and Upvote | MemberfySurveys, forms and ideas voted on by the community | WhatsAppPolls with up to 12 options and multiple votes, in groups, Communities and Channels; surveys, forms and idea voting not identified[12,13] |
| Engagement: points and levels | Memberfy19 actions that earn points, configurable levels (with minimum weekly activity) and getting-started missions | WhatsAppNot identified* |
| Engagement: badges and leaderboard | MemberfyBadges awarded by hand or by a built-in rule, and a leaderboard | WhatsAppNot identified* |
| Engagement: rewards | MemberfyThrough workflows, whoever reaches a level joins a group, earns a badge or gets a message; spaces unlocked by level or badge | WhatsAppNot identified* |
| Videos | MemberfyNative: adaptive streaming from 240p to 4K, signed links, speed from 0.25× to 2×, automatic quality and picture-in-picture. Embeds: YouTube, Vimeo and Loom in lessons and posts; Bunny Stream and Cloudflare Stream with signed links, Panda Video and HLS; Streamable in posts | WhatsAppSending video in the chat; a library with a player and signed links not identified[4] |
| Podcast | MemberfyNative: shows, seasons and episodes with a public or personal RSS feed, chapters, transcripts, a mini-player and an embeddable player for other sites. Embeds: Spotify and SoundCloud in posts | WhatsAppNot identified* |
| Team editing | MemberfyEach block is locked for whoever is editing it and saves on its own | WhatsAppNot identified* |
| Downloads | MemberfyA Downloads space with multiple files per item, stamped PDFs and statistics | WhatsAppSending files in the chat; an organized downloads space not identified[8] |
| PDF watermark | MemberfyOptional per item in the Downloads space: each person’s copy carries “Downloaded by <email> on <date and time>” in the PDF footer | WhatsAppNot identified* |
| Classifieds | MemberfyListings between members, with interest and status | WhatsAppNot identified* |
Salesweight 16Memberfy9.1WhatsApp0.9 | ||
| Price | MemberfyFrom US$ 10 (up to 100 members) to US$ 99 (up to 20,000) a month on the annual plan; beyond that, each pack of +2,000 members adds US$ 19 a month, with no cap | WhatsAppFree; the business platform charges per delivered message[1,2] |
| Fee per sale | Memberfy6.99% + US$ 1.00 per approved sale, the same on every plan and every payment method, processing included | WhatsAppNot identified* |
| Free trial | MemberfyEvery approved community starts with 90 days free, on any plan, no card required | WhatsAppFree, with no time limit[1] |
| Plans and subscriptions | MemberfyMonthly, annual, weekly or daily, with a free trial, a minimum term and prorated plan changes; card payments in US dollars, including on subscriptions | WhatsAppMonthly subscriptions only on Channels (one-way), rolling out country by country, paid through the Google or Apple store; charging to join a group or Community doesn’t appear[3,4] |
| One-off products | MemberfyCourses, tickets, mentoring, digital or physical goods, with stock, seats and a waitlist, time-limited access and free products | WhatsAppCatalog and cart in WhatsApp Business; on Brazil’s business platform, orders with PIX, boleto or a payment link via API, with no reconciliation[5,6] |
| Add-ons | MemberfyAdd-ons sold with the plan in a single payment, or later at a prorated price | WhatsAppNot identified* |
| Coupons and downsell | MemberfyPercentage or fixed-amount coupons, on the first charge, forever or for N months, with an expiration date and usage limit; downsell after payment | WhatsAppNot identified* |
| Price in points | MemberfyIn money, in points or both, as the buyer chooses | WhatsAppNot identified* |
| Refunds | MemberfyFrom the Sales tab, choosing whether access continues | WhatsAppNot identified* |
| Abandoned checkout | MemberfyLists who opened checkout and didn’t buy within an hour, and who came back and paid within 7 days, with an optional recovery email | WhatsAppNot identified* |
| Failed payments | MemberfyPayment retries, a “Pay now” button for the member, and access suspended automatically when a subscription lapses for non-payment | WhatsAppNot identified* |
| Payouts and statement | MemberfyAvailable, held and pending balance, a CSV statement and payouts to the community’s bank account | WhatsAppNot identified* |
| Store | MemberfyA storefront for one-off products, plans and add-ons, with purchases in points | WhatsAppNot identified* |
| Affiliates | MemberfyNot offered today | WhatsAppNot identified* |
Events & Coursesweight 14Memberfy5.7WhatsApp1.1 | ||
| Events: tickets | MemberfyMultiple ticket types per event, with batches by date and quantity, and a waitlist | WhatsAppNot identified* |
| Events: check-in | MemberfyQR tickets; check-in with a phone camera, by search or at a kiosk | WhatsAppNot identified* |
| Events: format and recording | MemberfyOnline, in person or hybrid, on the calendar; recordings with signed links; embedded streams (YouTube, Vimeo) | WhatsAppEvents with a location or a WhatsApp call link (or a Zoom link in the description); recording not identified; not visible to people who join later[14,15] |
| Events: native live streaming | MemberfyThe YouTube or Vimeo live stream embedded on the event page, with the event’s comments and a “we’re live” alert by email, WhatsApp and SMS; a built-in streaming studio is not offered today | WhatsAppGroup voice or video calls, up to 32 people; broadcasting to an audience not identified[16] |
| Events: recurring | MemberfyNot offered today | WhatsAppNot identified* |
| Events: reminders and calendar | MemberfyEmail, WhatsApp and SMS reminders 24 hours before, at the start and when live, plus the community calendar; calendar invites (ICS) are not offered today | WhatsAppA notice when the event starts for those who answered Going or Maybe; advance reminders and calendar invites not identified[14] |
| Events: RSVP and attendance list | MemberfyRSVPs, a list of registrants and of who checked in, with CSV export | WhatsAppGoing, Going with guest, Maybe, Not going[14,17] |
| Events: certificate | MemberfyBy email to whoever RSVPed, or only to whoever checked in | WhatsAppNot identified* |
| Events: badge pickup | MemberfyCheck-in by QR, search or kiosk; printed badges and facial recognition are not offered today | WhatsAppNot identified* |
| Events: ticket transfer | MemberfyTickets bought for someone else and sent to them by email; changing the holder after purchase is not offered today | WhatsAppNot identified* |
| Events: session registration | MemberfyNot offered today | WhatsAppNot identified* |
| Events: exhibitors and sponsors | MemberfyNot offered today | WhatsAppNot identified* |
| Events: proceedings with ISSN and DOI | MemberfyNot offered today | WhatsAppNot identified* |
| Events: registration invoice | MemberfyNot offered today | WhatsAppNot identified* |
| Events: virtual venue with parallel rooms | MemberfyNot offered today | WhatsAppNot identified* |
| Courses: structure | MemberfyCourse, module and lesson, each student’s progress and a showcase with “pick up where you left off” | WhatsAppNot identified* |
| Courses: comments and progress | MemberfyComments on every lesson, lesson ratings and each student’s progress, with a courses report | WhatsAppNot identified* |
| Courses: quizzes | MemberfyQuizzes with a passing score and an attempt limit | WhatsAppNot identified* |
| Courses: drip release | MemberfyBy date or by days after joining | WhatsAppNot identified* |
| Certificates | MemberfyIssued on course completion or in bulk, a template with your brand, a QR code and a public verification page | WhatsAppNot identified* |
| Call for papers | MemberfyTracks, reviewers, a committee, community voting and counteroffers | WhatsAppNot identified* |
| Video watermark | MemberfyNot offered today | WhatsAppNot identified* |
| Notes in the player | MemberfyNot offered today | WhatsAppNot identified* |
Workflows, Integrations & APIweight 12Memberfy10.0WhatsApp1.7 | ||
| Workflows | Memberfy121 triggers and 13 action types, with a simulation before turning them on, on every plan | WhatsAppNot identified* |
| API: coverage | MemberfyA public API with OpenAPI and a JavaScript SDK, covering every module, on every plan; personal keys scoped by module (read, write, delete) | WhatsAppThe business platform (an API paid per message) for companies; it doesn’t cover groups and Communities[5,2] |
| Webhooks: events | Memberfy101 event types, from members, subscriptions, sales, courses, events and the other modules | WhatsAppOn the business platform (message and payment status); not for groups and Communities[6] |
| Webhooks: delivery | MemberfySigned to the Standard Webhooks spec, 8 attempts over about 45 hours, with history and resend for every delivery | WhatsAppNot identified* |
| Ready-made integrations | MemberfyNative Slack, Discord, Telegram, RD Station and HubSpot; Zapier, Make and n8n through webhooks | WhatsAppNot identified* |
| Webhooks in workflows | Memberfy“Call webhook” in workflows, with keys kept in a vault and a fixed IP from Business up | WhatsAppNot identified* |
AI & MCPweight 12Memberfy10.0WhatsApp0.8 | ||
| MCP: coverage | Memberfy1,009 tools and 24 recipes, covering everything you can do in the app, across every module and on every plan | WhatsAppNot identified* |
| MCP: clients | MemberfyClaude, ChatGPT, Cursor and any MCP client, signing in with your account (OAuth), no keys to copy | WhatsAppNot identified* |
| MCP: access control | MemberfyEach person acts with their own role, and the owner chooses who can connect: admins, the team (moderation and finance) and members, each group separately | WhatsAppNot identified* |
| MCP: safety | MemberfyConfirmation before touching money or deleting anything, with a summary of the action, and every call recorded in an audit log | WhatsAppNot identified* |
| AI in text | Memberfy“Improve with AI” in every long text field | WhatsAppMeta AI helps write and summarizes unread messages, “may not be available to all users”; it isn’t AI for running the community[20] |
| AI in workflows | MemberfyAI blocks (Claude and ChatGPT) in workflows, with the community’s own key | WhatsAppNot identified* |
Campaigns & Notificationsweight 10Memberfy10.0WhatsApp6.7 | ||
| Email campaigns | MemberfyIncluded, with scheduling, recurrence, a template library by language and the default emails rewritten by the community | WhatsAppCommunity announcements to everyone and broadcast lists (256 contacts, only people who saved your number); no email[18,19] |
| WhatsApp and SMS notifications | MemberfyNative, in workflows and community notices, with the member’s consent: SMS from Growth up and WhatsApp from Business up, with a monthly quota per channel | WhatsAppIt is WhatsApp itself; no SMS[1] |
| Push notifications | MemberfyOn Android and iPhone, through the app installed from the browser, with members choosing what they receive | WhatsAppPhone notifications, including for poll votes[12] |
Management & Securityweight 6Memberfy10.0WhatsApp3.1 | ||
| Roles and permissions | MemberfyOwner, admin, moderator, finance and member, with per-space permission to view and to post | WhatsAppCommunity owner and admins (up to 20) and group admins[21,22] |
| Moderation | MemberfyA moderation queue, pre-approval per space, chat blocking and member removal | WhatsAppAdmin-only posting, approving new members, removing members, deleting messages[10,9] |
| Groups and tags | MemberfyMember groups and tags, used for space access and in workflows | WhatsAppNot identified* |
| Activity logs | MemberfyA record of who did what in the community, including on subscriptions | WhatsAppNot identified* |
| Exports | MemberfyCSV of subscriptions, registrations and ticket sales, forms, surveys and time tracking | WhatsAppNot identified* |
| Reports and analytics | MemberfyReports on members, engagement, courses, events, sales and campaigns; visits, who’s online and the purchase funnel | WhatsAppMetrics only for Channels (growth, reach, followers, polls), “in development”[13] |
| Migration | MemberfyMembers from a spreadsheet, with points and badges, and content from Substack, Medium and WordPress with the original dates | WhatsAppNot identified* |
| Guided onboarding | MemberfyYou tell us what you want to build, and the team replies with access, builds it with you and stays close afterward | WhatsAppNot identified* |
Customization & Mobileweight 4Memberfy8.3WhatsApp6.7 | ||
| Domain and brand | MemberfyCustom domain on every plan; no Memberfy branding from Growth up (on Starter, only in the footer and emails); logo, colors and themes, ready-made or generated from an image; emails with the community’s name and color; purchases happen inside the community, at the same address | WhatsAppNot identified* |
| Languages | Memberfy6 languages, with regional variants (Brazil and Portugal; Spain, Mexico and Argentina; Germany, Austria and Switzerland) | WhatsAppThe app in many languages, Portuguese included (the help center doesn’t say how many)[23] |
| Mobile | MemberfyMembers don’t need to download anything: the community installs from the browser with its own name and icon, and also reaches them by email, SMS and WhatsApp | WhatsAppAndroid, iPhone, desktop and web[1] |
Planning & HRweight 4Memberfy6.8WhatsApp0.0 | ||
| Performance review | Memberfy90°, 180° or 360° reviews, with peers and direct reports, calibration, 9-box and matrix | WhatsAppNot identified* |
| Goals & OKRs | MemberfyA tree from the company down to each person, with key results, check-ins and status lights | WhatsAppNot identified* |
| Development plan | MemberfyA plan with actions and deadlines, approved by the direct manager, with actions linked to a course | WhatsAppNot identified* |
| 1:1s | MemberfyThe manager–report conversation, with an agenda and agreed actions | WhatsAppNot identified* |
| Feedback | MemberfyContinuous feedback by topics and behaviors, including about a colleague | WhatsAppNot identified* |
| Recognition | MemberfyPublic praise between colleagues, tied to the company’s values | WhatsAppNot identified* |
| Time tracking | MemberfyClock-ins with location and IP, hour bank, monthly timesheet and Brazil’s legal AFD and AEJ files | WhatsAppNot identified* |
| Engagement surveys and eNPS | MemberfyEngagement surveys with an eNPS template, anonymous or identified, recurring and with a heat map | WhatsAppNot identified* |
| Mood check-ins | MemberfyNot offered today | WhatsAppNot identified* |
| Succession | MemberfyNot offered today | WhatsAppNot identified* |
| Org chart | MemberfyAn org chart built from the manager–report hierarchy | WhatsAppNot identified* |
| Internal announcements | MemberfyNotices and campaigns by email, WhatsApp and SMS; read receipts are not offered today | WhatsAppNot identified* |
| HRIS and payroll integration | MemberfyNot offered today; people come in from a spreadsheet | WhatsAppNot identified* |
| Single sign-on (SSO) and 2FA | MemberfyNot offered today | WhatsAppNot identified* |
Coworking: Physical communitiesweight 4Memberfy5.3WhatsApp0.0 | ||
| Bookings | MemberfyRooms, desks and workstations with no limit on quantity, by time slot, with credits | WhatsAppNot identified* |
| Scheduling | MemberfyTime slots with people: mentoring, classes and appointments | WhatsAppNot identified* |
| Attendance | MemberfyCheck-in and check-out for members and visitors, with a front-desk kiosk | WhatsAppNot identified* |
| Visitors | MemberfyMembers register guests in advance, the front desk marks their arrival and the host is notified | WhatsAppNot identified* |
| Parcels | MemberfyLogged at the front desk with a photo, with a notice to the recipient and pickup confirmation | WhatsAppNot identified* |
| Support | MemberfyTickets with photo and location, an owner and a deadline per category, and inspection rounds | WhatsAppNot identified* |
| Room door display | MemberfyA room panel with the day’s schedule, linked to bookings | WhatsAppNot identified* |
| Day passes and packs | MemberfyA one-off product with time-limited access; pass packs are not offered today | WhatsAppNot identified* |
| Access control | MemberfyNot offered today | WhatsAppNot identified* |
| Wi-Fi and printing | MemberfyNot offered today | WhatsAppNot identified* |
| Invoicing and contracts | MemberfySubscriptions and sales with a statement and CSV; invoices, tax receipts and accounting integration are not offered today | WhatsAppNot identified* |
| Virtual office | MemberfyNot offered today | WhatsAppNot identified* |
| Floor plan | MemberfyNot offered today | WhatsAppNot identified* |
| Sales CRM | MemberfyNot offered today | WhatsAppNot identified* |
| Multiple locations | MemberfyNot offered today | WhatsAppNot identified* |
* We found no public material about this item on the competitor’s website (checked on November 3, 2026).
When to choose Memberfy
- Sell plans, courses and tickets, subscriptions included, for 6.99% + US$ 1.00 per approved sale, processing included; on WhatsApp, you can’t charge to join a group.
- A living community: real-time channels, networking, gamification with a points Store and 32 space types; on WhatsApp, a Community holds up to 2,000 people, and content gets lost in the scroll.
- Native WhatsApp and SMS notifications and workflows with 121 triggers that alert and re-engage members on their own: the same WhatsApp members already read, now sent automatically.
- End-to-end events: ticket batches, waitlists, QR tickets, check-in and certificates for those who showed up; on WhatsApp, an event is an RSVP inside the chat.
- Members don’t need to download anything: the community installs from the browser with its own name and icon, and the brand is yours; on WhatsApp, the community depends on each person’s phone number.
- Native video up to 4K, and podcasts with RSS, chapters and transcripts.
- An MCP with 1,009 tools and an API with 101 webhook events, on every plan.
- And, if you need them, Planning & HR and Coworking on the same platform.
When to choose WhatsApp
- If your members are already there and you want the simplest option: free, with nothing new to download.
- If a Community with an announcement group, bringing together up to 100 groups, does the job.
- If events and polls inside the chat are enough.
- If your community fits within 2,000 people, across all its groups.
- If you don’t need to charge members for entry or a monthly fee.
- If you don’t need to know who takes part, who went quiet and who bought.
Moving away from WhatsApp? We’ll set up your community with you.
Members come in from a spreadsheet, with their points and badges, and written content comes over from Substack, Medium and WordPress. Tell us what you want to build, and the team builds it with you and stays close afterward.
90 days free on any plan, no card required.
Frequently asked questions
- What is the best WhatsApp alternative for a community?
- Memberfy charges for entry, keeps your content and shows who takes part, while alerts still land on WhatsApp. On WhatsApp, you can’t charge for entry, and content gets lost in the scroll. Memberfy brings together 32 space types, workflows with 121 triggers and an MCP with 1,009 tools on every plan, on your community’s domain.
- How much does each one charge per sale?
- WhatsApp is free; there’s no way to charge for joining a group, and the business platform charges per delivered message. Memberfy charges 6.99% + US$ 1.00 per approved sale, processing included and the same on every plan, plus the plan itself, from US$ 10 to US$ 99 a month for up to 20,000 members and US$ 19 for every 2,000 more, with no cap.
- Do members need to download an app?
- Not with Memberfy. The community installs on the phone straight from the browser, with its own name and icon, and reaches people where they already are: notifications on Android and iPhone, email, SMS from Growth up and WhatsApp from Business up, through workflows and notices.
- Can I bring my WhatsApp members over to Memberfy?
- Members come in from a spreadsheet, only those who consented, with their points and badges, and written content can be imported from Substack, Medium and WordPress. No one can move an active subscription from another platform without the customer re-authorizing the charge, and we tell you how big the job is up front.
Sources for WhatsApp, checked on November 3, 2026
[1] whatsapp.com/communities · [2] whatsappbusiness.com/products/platform-pricing · [3] faq.whatsapp.com/623404376989437 · [4] faq.whatsapp.com/549900560675125 · [5] faq.whatsapp.com/825930685527017 · [6] developers.facebook.com/documentation/business-messaging/whatsapp/p… · [7] faq.whatsapp.com/438859978317289 · [8] faq.whatsapp.com/495856382464992 · [9] faq.whatsapp.com/902091421605313 · [10] faq.whatsapp.com/526742385997912 · [11] faq.whatsapp.com/841426356990637 · [12] faq.whatsapp.com/796470361614974 · [13] faq.whatsapp.com/1446688872845683 · [14] faq.whatsapp.com/3313983622238973 · [15] faq.whatsapp.com/2127363544304650 · [16] faq.whatsapp.com/672998296620421 · [17] faq.whatsapp.com/3855462068110340 · [18] faq.whatsapp.com/582420703681043 · [19] faq.whatsapp.com/861663048350950 · [20] whatsapp.com/meta-ai · [21] faq.whatsapp.com/441425088132574 · [22] faq.whatsapp.com/633713745095781 · [23] faq.whatsapp.com/?lang=pt_BR
Memberfy’s figures are the ones on the pricing page.