HomeMemberfy facts
Memberfy in facts and numbers
Memberfy is a community platform built in Brazil for communities anywhere: available in 10 language variants, operated by companies in Brazil and the United States. In Brazil, members pay by PIX, boleto or card in up to 12 installments, processed by Memberfy; selling in US dollars is coming soon.
What it is
A platform to build and run open or paid communities: spaces, content, courses, events, messages, payments and team tools, on the domain and under the brand of whoever runs it.
Features, with the numbers
- 30
- space types: 17 on every plan, plus the Planning & HR and Coworking extensions
- 98
- webhook event types, in 28 families
- 924
- MCP tools, to run the community from Claude, ChatGPT or Cursor
- 22
- ready-made MCP recipes
- 11
- country versions of the site, in 5 languages
Production numbers read on November 1, 2026.
What every plan includes
- Your own domain, with the DNS record on screen and an automatic certificate.
- Built-in checkout in Brazil: PIX, boleto and card in up to 12 installments, with recurring subscriptions on all three, processed by Memberfy.
- An installable app with the community’s name and icon, and push notifications on Android, iPhone and desktop.
- A public API with an OpenAPI spec and a JavaScript SDK, 98 webhook event types and ready-made Slack, Discord, Telegram, RD Station, HubSpot, Zapier, Make and n8n integrations.
- An MCP server with 924 tools, acting with the connecting person’s role.
- Roles (owner, admin, moderator, finance, member) and access per section and space: public, members, subscribers or private, by group, product and plan.
- Workflows, e-mail campaigns and default e-mails rewritten by the community.
- Unlimited admins and moderators.
The difference
Run the community by talking. Let the rest run on its own.
Memberfy’s MCP server has 924 tools and 22 ready-made recipes: from Claude, ChatGPT or Cursor you do by talking what you would do in the dashboard, with your own role and a confirmation before anything touches money. Workflows do the rest: a trigger, conditions and actions, every day, with nobody pressing a button. Both on every plan.
By talking
- "Create the launch event on Thursday at 7 p.m., with 50 seats."
- "Who did not renew their subscription this month?"
- "Send an e-mail notice to the Mentoring 2026 group about tomorrow’s class."
- "How much came in from sales in the last 30 days, by product? Make a chart."
On autopilot
- Triggers for members, purchases, subscriptions, events, courses, certificates, badges, levels, forms, surveys, calls for papers, posts, downloads, messages, HR, time, schedule, manual and webhook.
- Waits, conditions and loops; library e-mail, message, tag, group, Slack post, comment and reaction.
- Claude and ChatGPT AI blocks with the community’s own key, and "Call webhook" with keys in a vault and a fixed outbound IP on Business and Scale.
- WhatsApp and SMS notices, browser and phone push, a simulation before switching on and the history of every run.
Every feature, by category
Memberfy covers the 100 features listed below, each with its Help Center article. Each Memberfy row links to the Help Center article that describes it. Only what is in production is listed.
Payments, in Brazil and abroad
Memberfy: 22 of 22
| Feature | Memberfy |
|---|---|
| PIX, boleto and card in up to 12 installments | In Brazil, the community is paid by PIX, boleto and credit card in up to 12 installments. Recurring subscriptions also renew by PIX and boleto, with the next period’s charge sent before it is due. Help Center → |
| Built-in checkout | Members pick a plan and pay inside the community. Memberfy processes the payment: no gateway account, no integration and no acquirer contract. Help Center → |
| One platform fee per sale | The platform fee is the same for every payment method and already includes payment processing. The community chooses whether it or the buyer pays the fee. Help Center → |
| Plans with monthly and annual subscriptions | Each plan groups billing options (monthly, annual, weekly, daily), with an optional free trial; with monthly and annual on the same plan, the pricing page shows the annual savings. The annual option can be split into up to 12 card installments. Help Center → |
| Annual plan in installments | The whole year in one purchase, in up to 12 card installments or paid upfront by PIX or boleto; the billing option sets who pays the installment interest. Help Center → |
| Contract length | The monthly option can carry a minimum term (3, 6, 12 months or another, up to 36), charged month by month. Help Center → |
| Add-ons | Extras only plan holders can buy: sold with the plan in a single payment, or added later at a prorated price, and they follow the plan on renewal, pause and cancellation. Help Center → |
| Plan upgrades and downgrades | Members change plans on a page laid out like the checkout, with the prorated difference and add-ons in a single charge, by card, PIX or boleto. Help Center → |
| Member billing page | Payers see their subscriptions and dates, saved cards and billing history, cancel, reactivate and pay an overdue renewal on the spot (Pay now). Help Center → |
| Coupons | Percentage or fixed-amount discounts, on the first charge, forever or for N months, with an expiry date, a usage limit and eligible products. Help Center → |
| Downsell | After payment, a discounted offer for each add-on the buyer skipped, with a time limit and a discount that carries into renewals. Help Center → |
| One-off and free products | One-off sales of a course, ticket, mentoring, digital or physical item, with stock, seats and a waitlist, time-limited access and free products. Help Center → |
| Store | A space that shows and sells one-off products, plans and add-ons, either everything active or a chosen selection, in the order the team sets. Help Center → |
| Tickets, batches and check-in | Several ticket types per event, with batches by date and quantity. Each ticket has a QR code and an entry code; the team checks people in with a phone camera, by search or with a kiosk that needs no login, and the certificate can go only to those who checked in. Help Center → |
| Locked areas with an offer | A restricted section or space can show up locked to people without access, with its title, description and the way in: subscribe, buy or sign in. Help Center → |
| Abandoned carts | Lists who opened the checkout of a paid product and did not buy within an hour, and who came back and paid within 7 days, with an optional recovery e-mail. Help Center → |
| Subscription management | The team lists and filters subscriptions, cancels, reactivates, gives discounts, adds add-ons, extends periods, sends payment links and creates complimentary subscriptions, all logged with who did it. Help Center → |
| Refunds | The team refunds a sale from the Sales tab and chooses whether access continues. Help Center → |
| Balance, statement and payouts | A dashboard with available, held and pending balance, a statement exportable to CSV, and payouts of the available balance to the community’s bank account. Help Center → |
| Business information | The payee’s details (individual or company, partners, address) and bank account are reviewed before selling and withdrawing; plans and products can be built as drafts before approval. Help Center → |
| Credits | The community’s booking currency: granted monthly by a plan, by a one-off product or by the team, with batches, expiry, rollover and late-cancellation and no-show rules. Help Center → |
| Memberfy plans billed in US dollars outside Brazil | Memberfy’s own plans are priced in Brazilian reais in Brazil and in US dollars outside Brazil. |
Community
Memberfy: 25 of 25
| Feature | Memberfy |
|---|---|
| 30 space types | Community: Content, Engagement, Feed, Link, Gallery, Surveys, Forms, Upvote, Channel and Networking. Events & Courses: Events, Courses, Certificates and Call for papers. Sales: Store, Downloads and Classifieds. Planning & HR: Performance review, Feedbacks, Goals & OKRs, Time tracking, Development plan, Recognition and 1:1. Coworking: Bookings, Scheduling, Attendance, Visitors, Parcels and Support. Help Center → |
| Feed with a side column | Short posts with comments and reactions, what is published in other spaces, pinned items and a side column with Upcoming events, Trending posts, New members and Ranking. Help Center → |
| Posts and articles | Text, image or video posts with a cover, tags and their own page; YouTube, Spotify, Vimeo, Loom and other links turn into a player in the post. Help Center → |
| Content import | Posts and articles come in from an .xlsx or .csv spreadsheet with their original date and author. Help Center → |
| Drops: video messages | Video recorded on the spot with a phone or computer camera, in posts and comments, with text written by AI from what was said. Help Center → |
| Real-time channels | Group conversation in real time, with threads, reactions with any emoji, mentions, photos and video; people who cannot post can read and react. Help Center → |
| 1:1 messages | Real-time chat between two members, with a status (Available, Busy, Unavailable), read receipts, blocking and e-mail notifications. Help Center → |
| Events with live streaming | Online, in-person or hybrid events, with a map address, registration, live streaming via YouTube, Vimeo or Mux, hosted recordings, e-mail reminders, capacity and a waitlist. Help Center → |
| Courses with certificates | Courses with modules and lessons in text, image, video or link, quiz lessons with a passing score, per-student progress, and a certificate and badge on completion. Help Center → |
| Certificates | Templates with the community’s artwork, batch issuing, PDF, add to LinkedIn, a public verification page and revocation. Help Center → |
| Downloads | Files (spreadsheets, e-books, PDFs, templates) in a library or as a single item, free, sold or included in a plan, with PDF stamping. Help Center → |
| Gallery | Community images, up to 50 per upload, with title, description, tags, views and reactions. Help Center → |
| Classifieds | Members post job, service or sale listings with a category, end date and images, and other members express interest. Help Center → |
| Polls | Polls in Feed or Content spaces, with single or multiple choice, an optional deadline and control over when results are shown. Help Center → |
| Surveys | Sectioned questionnaires from NPS, satisfaction, event, course or eNPS templates, identified or anonymous, with an e-mail invitation, an optional public link and results with filters and CSV. Help Center → |
| Forms | Forms for members and visitors, with 14 field types, steps, an e-mail to the owners on each submission, a submission list with status and CSV, and the option to save submitters as members. Help Center → |
| Upvote | A board where members propose topics and vote (one removable vote per person), and the team changes status, merges duplicates and archives with a reason. Help Center → |
| Call for papers | Talk, workshop and panel proposals by track, committee review (including blind review), counter-offers and confirmation with each speaker. Help Center → |
| Networking and mentoring | People join the program, are found in Explore and booked into a slot on their calendar; afterwards both report how it went and rate each other. Templates for community mentoring, company mentoring, business connections and event networking. Help Center → |
| Recognition | A wall where a member publicly recognizes 1 to 20 colleagues, with a type and artwork, an optional community value, reactions, comments and points. Help Center → |
| Leaderboard with a podium | Each action is worth points; the Engagement space shows the top 3 on a podium and the leaderboard by period. Help Center → |
| Levels with activity requirements | The community sets up 2 to 20 levels, each with minimum points, an image and, optionally, the activity it requires each week. Help Center → |
| Badges | Badges awarded by hand, on course completion, on event check-in or by a workflow, public or private, shown on the profile and the leaderboard. Help Center → |
| Member page | A page with its own link, cover, company, country, languages, links, experience, points, level, badges and certificates, with per-section privacy. Help Center → |
| Presence and team editing | The top of each screen shows who else is there, and editors warn when someone else is editing or saved first. Help Center → |
HR, companies and coworking
Memberfy: 13 of 13
| Feature | Memberfy |
|---|---|
| Time tracking | Employees clock in and out in the app and get a receipt; the manager handles missed punches; HR closes the month with the timesheet and exports CSV, AFD and AEJ in the Brazilian Portaria 671 layout. Help Center → |
| Performance review | 90°, 180° or 360° cycles with self, manager, peer and report reviews, calibration, a 9-box grid and team results for the manager. Help Center → |
| Goals & OKRs | Company, group and individual objectives aligned in a tree, four kinds of key results with weight and owner, and check-ins with a status color and reminders. Help Center → |
| Development plans | Each person builds a development plan with actions and deadlines and sends it to their direct manager, who approves or returns it; the team sees a dashboard by manager. Help Center → |
| Feedback | Give, request and answer feedback between colleagues; only the giver and the receiver read the text, and the team sees only the numbers. Help Center → |
| 1:1 meetings | A recurring series between manager and report, with a shared agenda, shared or private notes and action items that can go to the development plan; HR sees adherence. Help Center → |
| Room and desk bookings | Members book rooms, desks and workstations with credits, with search, rescheduling, maintenance blocks and calendar invitations. Help Center → |
| Scheduling | Community members offer time slots (mentoring, classes, appointments) and others book them, free or with credits. Help Center → |
| Attendance | Check-in and check-out at the physical space, occupancy, history and a front-desk kiosk that welcomes visitors without a login. Help Center → |
| Visitors | Members register guests in advance; the front desk lets them in on arrival and notifies the host. Help Center → |
| Parcels | The front desk logs letters and packages with a photo and locker, the member is notified by e-mail and the pickup is recorded. Help Center → |
| Support tickets and inspection rounds | Maintenance and request tickets with category, location and photos, a deadline per category and internal notes; phone-based rounds where each problem becomes a ticket. Help Center → |
| Companies with teams | A company subscribes and pays under its Brazilian tax ID, access covers the whole team and credits sit in a company wallet; the company admin buys, pays and invites colleagues. Help Center → |
Automation
Memberfy: 8 of 8
| Feature | Memberfy |
|---|---|
| Workflows | Trigger-based automation in a canvas editor, with waits, conditions, e-mails, messages, tags, groups and calls to other systems. Workflows active at once: 3 on Starter, 10 on Growth, 30 on Business and unlimited on Scale. Help Center → |
| AI blocks in workflows | The Claude and ChatGPT blocks ask the AI for text or JSON mid-workflow, using the community’s own API key and a spending limit. Help Center → |
| Call webhook with a vault and fixed IPs | The Call webhook block uses keys stored in Variables and keys; on Business and Scale, calls leave from fixed IP addresses. Help Center → |
| E-mail campaigns | E-mail announcements with a block editor, variables, audiences by groups, tags and people, test sends, scheduling and unsubscribe. Help Center → |
| New-content e-mail notices | When publishing an event, post, course, download, product, call for papers or survey, the team can e-mail everyone with access; each member chooses by category what they receive. Help Center → |
| SMS and WhatsApp | SMS and WhatsApp notices only to people who opted in, with a daily cap, quiet hours in the recipient’s time zone and a plan quota (SMS from Growth up, WhatsApp on Business and Scale). Help Center → |
| Browser and phone push notifications | Web Push in the browser and on phones, including iPhone with the community installed on the home screen, with a choice of what arrives. Help Center → |
| Customized default e-mails | Owners and admins rewrite the platform’s e-mails (welcome, invitations, purchase confirmation, event registration), with one version per language. Help Center → |
AI, API and integrations
Memberfy: 9 of 9
| Feature | Memberfy |
|---|---|
| MCP server | Claude, ChatGPT, Cursor and Claude Code run the community from a conversation, with 924 tools and 22 recipes, doing what the app does with the connecting person’s role; money and deletions ask for confirmation first. Help Center → |
| Reports and charts through the assistant | Sales, subscriptions and MRR, active members, engagement, visits, purchase funnel, events and courses as series the assistant turns into a chart or table. Help Center → |
| Improve with AI | Every long text field in the app has an icon that revises the text with AI, keeping language and formatting, with a before and after to accept or discard. Help Center → |
| Public REST API | A REST API documented in OpenAPI, a JavaScript SDK generated from the spec and personal API keys scoped by module. Help Center → |
| Real-time updates | A platform WebSocket delivers change notices, with no polling. Help Center → |
| Webhooks | 98 event types delivered by webhooks signed with the Standard Webhooks spec, with retries, redelivery and an option to send from fixed IPs. Help Center → |
| Ready-made integrations | Slack, Discord, Telegram, RD Station and HubSpot, plus shortcuts for Zapier, Make and n8n, with test sends and delivery history. Help Center → |
| Inbound webhook | Another system (CRM, form, ERP, n8n, Zapier) starts a workflow by calling a Memberfy URL, with a token and an HMAC signature. Help Center → |
| Google Analytics 4 | The community connects its own GA4 and receives visits, storefront, checkout, purchase, refund, sign-up and login as events. Help Center → |
White label
Memberfy: 8 of 8
| Feature | Memberfy |
|---|---|
| Custom domain | The community on the brand’s own address, alongside the Memberfy one, on every plan at no cost from Memberfy; the domain itself is bought from the community’s registrar. Help Center → |
| Memberfy branding only on Starter | On Starter, "powered by Memberfy" shows in the menu footer and in e-mails; from Growth up, the brand does not appear anywhere. Help Center → |
| Community colors | Primary and secondary colors, each with 11 shades generated from a base color and adjustable one by one, with a preview and a contrast warning. Help Center → |
| E-mails with the community’s brand | E-mails go out with the community’s name and logo, buttons in its color, in the recipient’s language. Help Center → |
| Installable app | The community installs on the phone or desktop home screen with its own name and icon, with push notifications; it is not on the App Store or Google Play. Help Center → |
| Languages | The app has ten variants of five languages (Portuguese, English, Spanish, Italian and German), and each person picks theirs; the website is in 5 languages, with 11 country versions. Help Center → |
| Images and SEO | Logo, favicon, link-sharing image, and title and description for search engines. Help Center → |
| Community directory | hub.memberfy.net lists communities by language, with search and categories; each community picks its category, cover and whether to show its member count. Help Center → |
Management and data
Memberfy: 12 of 12
| Feature | Memberfy |
|---|---|
| Team dashboard | The community’s day on one screen: indicators compared with the previous week, pending actions, hourly attendance, upcoming bookings, expected visitors and money. Help Center → |
| Analytics | Who is online now, visits and where they come from, search engines and AI assistants that read the pages, and a seven-step purchase funnel. Help Center → |
| Engagement page | Period figures compared with the previous one, daily activity, the most engaged members and a log of every activity with filters and CSV. Help Center → |
| Member import from spreadsheets | An .xlsx or .csv spreadsheet with column mapping, groups and tags for everyone, consent, a summary and a report. Help Center → |
| Open, invite-only or approved sign-up | The community chooses who can create an account, including with team approval, and invites by e-mail, spreadsheet or link. Help Center → |
| Roles | Owner, admin, moderator, finance and member; the finance role sees only the community’s money. Help Center → |
| Groups and org chart | Groups for classes, teams and departments, nested, with a leader and a default group; the org chart shows who reports to whom. Help Center → |
| Access by group, plan and product | Each section and space is public, members-only, subscribers-only or private, with an access list by group, product and plan. Help Center → |
| Activity logs | A timeline of what the community records: team, platform, AI assistant, members, e-mails, imports, finance, moderation and API keys. Help Center → |
| Tags | Named, colored labels on profiles to organize and filter members, with rename, merge and delete. Help Center → |
| Custom fields | Extra profile data (company, role, city, interests), including multiple choice, used in the member filter, workflow conditions and campaigns. Help Center → |
| Moderation | The team edits, deletes and pins content, removes people and works through an approval queue. Help Center → |
Company
Memberfy: 3 of 3
| Feature | Memberfy |
|---|---|
| Two companies | LUMA VENTURES LTDA - ME in Brazil, and Memberfy, Inc., in Delaware, United States, the contracting company outside Brazil. |
| Privacy and DPA | A privacy policy and a data processing agreement (DPA) published on the website, under the LGPD and the GDPR. |
| Prices in reais and US dollars | The Starter, Growth, Business and Scale plans have published prices in Brazilian reais in Brazil and in US dollars outside Brazil. |
Plans and what changes between them
Plans change by number of members. Memberfy branding appears only on Starter, in the footer and e-mails; the limits on active workflows and campaign recipients grow with the plan. Prices on the pricing page.
| Plan | Members | Annual | Monthly | Fee per sale |
|---|---|---|---|---|
| Starter | up to 100 members | US$ 10/mo | US$ 13/mo | 6.99% + US$ 1.00 per sale |
| Growth | up to 1,000 members | US$ 19/mo | US$ 25/mo | 6.99% + US$ 1.00 per sale |
| Business | up to 5,000 members | US$ 69/mo | US$ 89/mo | 6.99% + US$ 1.00 per sale |
| Scale | up to 20,000 members | US$ 99/mo | US$ 129/mo | 6.99% + US$ 1.00 per sale |
Above 20,000 members: US$ 19/mo per 2,000 members.
See plans and pricingCommunities live on Memberfy
Open the address and see the product working.
Papo de Sysadmin
The Papo de Sysadmin community, on its own domain.
comunidade.papodesysadmin.orgAPICON
The API Connect Conference hub, with its call for papers, on the event’s domain.
hub.apicon.com.brONOVATORS
ONOVOLAB’s innovation community, on its own domain.
www.onovators.com
Built by David Ruiz.
18 years curating, connecting people and communities and producing technology content, with the engineering of someone who leads product and technology at Ingresse and led at iFood and at Cartão Elo.
- Global CTO of Campus Party, responsible for running the event
- Curator of the developer track at Campus Party Brasil
- Co-founder of ONOVOLAB, a 21,000 m² innovation hub
- Prensa.li: content and events for 17,000 executives
- Director of Technology at iFood: fintech, R$ 70B/yr in GMV
- CPTO: Ingresse today, previously Elo and Paraná Banco
What Memberfy does not do yet
- An app on the App Store and Google Play: Memberfy installs from the browser.
- A dark theme.
- Charging members in a currency other than the Brazilian real.
- An affiliate program.
Frequently asked questions
- Is Memberfy Brazilian?
- It was built in Brazil and is operated by LUMA VENTURES LTDA - ME, in Brazil, and Memberfy, Inc., in Delaware, United States. It serves communities in any country, with the site in 5 languages; in Brazil, members pay by PIX, boleto or card.
- Does Memberfy have an API and webhooks?
- Yes, on every plan: a public API with an OpenAPI spec and a JavaScript SDK, 98 webhook event types and ready-made Slack, Discord, Telegram, RD Station, HubSpot, Zapier, Make and n8n integrations.
- Does Memberfy have an app?
- It has an app that installs from the browser, with your community’s name and icon and push notifications on Android, iPhone and desktop. It is not on the App Store or Google Play.
- Can I use my own domain on the cheapest plan?
- Yes: a custom domain comes with every plan, Starter included. Memberfy branding comes off from Growth up.
Tell us what you want to build.
Every community starts with 90 days free, with no card. You tell us what you want to build, we reply with your access, set it up with you and stay close afterward.