HomeCompareMemberfy vs Hotmart Club
Memberfy or Hotmart Club?
Hotmart Club, now called Áreas de Membros, is free: Hotmart charges 9.9% + R$ 2.49 per sale through its checkout, with more than 40 payment methods. Memberfy has a monthly plan from R$ 49 plus one fee per sale, and puts the community on your own domain, under your brand.
Memberfy covers 100 of the 100 features listed on this page, each with its Help Center article. Hotmart Club states 9 of them publicly on its own site; the other 91 read "not stated publicly", which does not mean they do not exist.
The difference
Run the community by talking. Let the rest run on its own.
Memberfy’s MCP server has 924 tools and 22 ready-made recipes: from Claude, ChatGPT or Cursor you do by talking what you would do in the dashboard, with your own role and a confirmation before anything touches money. Workflows do the rest: a trigger, conditions and actions, every day, with nobody pressing a button. Both on every plan.
By talking
- "Create the launch event on Thursday at 7 p.m., with 50 seats."
- "Who did not renew their subscription this month?"
- "Send an e-mail notice to the Mentoring 2026 group about tomorrow’s class."
- "How much came in from sales in the last 30 days, by product? Make a chart."
On autopilot
- Triggers for members, purchases, subscriptions, events, courses, certificates, badges, levels, forms, surveys, calls for papers, posts, downloads, messages, HR, time, schedule, manual and webhook.
- Waits, conditions and loops; library e-mail, message, tag, group, Slack post, comment and reaction.
- Claude and ChatGPT AI blocks with the community’s own key, and "Call webhook" with keys in a vault and a fixed outbound IP on Business and Scale.
- WhatsApp and SMS notices, browser and phone push, a simulation before switching on and the history of every run.
Side by side
| Criterion | Memberfy | Hotmart Club |
|---|---|---|
| Price | Memberfy: Published: in Brazil, from R$ 49 (Starter, up to 100 members) to R$ 499 (Scale, up to 20,000) a month on the annual plan; outside Brazil, from US$ 10 a month | Hotmart Club: The members areas are free, with no monthly fee or sign-up fee; Hotmart earns through its per-sale fee.[2,1] |
| Fee per sale | Memberfy: One fee per sale, the same on every plan and with any payment method, payment processing included | Hotmart Club: 9.9% + R$ 2.49 per approved sale, the same for every product type; down to 8.9% from R$ 500k in yearly sales. Standard payout in 30 days; early payout in 2 days for 3.59%, in 14 days for 2.19% or anytime for 4.79%.[1] |
| Payment methods | Memberfy: In Brazil: PIX, boleto and card in up to 12 installments; recurring subscriptions also by PIX and boleto | Hotmart Club: More than 40 payment methods in 22 currencies, including credit card, boleto and Pix; subscriptions billed weekly, monthly, quarterly or yearly; "Parcelado Hotmart" lets the buyer pay in installments.[4,1,3] |
| Checkout | Memberfy: Built-in checkout: Memberfy processes the payment, with no gateway account and no integration | Hotmart Club: Hotmart’s own checkout, with fraud screening, cart recovery, order bumps and a checkout per product; access to the members area opens on purchase.[4,2] |
| Member limit | Memberfy: By plan: 100, 1,000, 5,000 and 20,000 members; unlimited admins and moderators | Hotmart Club: Up to 100 members areas per account; the site does not mention a student limit.[2] |
| Domain and branding | Memberfy: Custom domain on every plan; no Memberfy branding from Growth up (on Starter, only in the footer and e-mails); e-mails carry the community’s name and color | Hotmart Club: More than 20 style options, including tracks, modules, login screen and banners; the site does not mention a custom domain.[2] |
| App | Memberfy: Installs on phone and desktop with the community’s name and icon, with push notifications on Android and iPhone; not on the App Store or Google Play | Hotmart Club: A web app with a home-screen shortcut, and Hotmart Player on phone, computer, tablet and TV, offline included.[2] |
| Community | Memberfy: 30 space types, among them Feed, real-time Channel, Events with tickets and check-in, Gallery, Networking and Upvote, plus 1:1 messages | Hotmart Club: Open, buyers-only or paid communities with text, images, video, audio, links and live streams; gamification with points, rankings and rewards.[3,2] |
| Courses | Memberfy: Courses with modules, lessons, quizzes and per-student progress, and certificates with a public verification page | Hotmart Club: Streaming-style courses with its own video player, watermark and encryption, and automatic completion certificates.[2] |
| API and integrations | Memberfy: Public API (OpenAPI) and JavaScript SDK, 98 webhook event types and ready-made Slack, Discord, Telegram, RD Station, HubSpot, Zapier, Make and n8n integrations, on every plan | Hotmart Club: An API and webhooks for custom integrations; the standard integrations are free.[5] |
| AI | Memberfy: MCP server with 924 tools: the community run from Claude, ChatGPT or Cursor with the connecting person’s role, on every plan | Hotmart Club: Hotmart Tutor: an AI assistant that answers students from the lessons; AI suggestions for modules and lessons.[2,1] |
Sources, read on November 1, 2026:
- [1] taxa Hotmart
- [2] Áreas de Membros Hotmart
- [3] comunidade online na Hotmart
- [4] checkout Hotmart
- [5] integrações Hotmart
Memberfy’s figures are the ones on the pricing page; the API, webhook and MCP numbers come from production.
Every feature, by category
Memberfy covers 100 of the 100 features listed on this page, each with its Help Center article. Hotmart Club states 9 of them publicly on its own site; the other 91 read "not stated publicly", which does not mean they do not exist. Each Memberfy row links to the Help Center article that describes it. Only what is in production is listed.
Payments, in Brazil and abroad
Memberfy: 22 of 22 · Hotmart Club states 3 publicly
| Feature | Memberfy | Hotmart Club |
|---|---|---|
| PIX, boleto and card in up to 12 installments | In Brazil, the community is paid by PIX, boleto and credit card in up to 12 installments. Recurring subscriptions also renew by PIX and boleto, with the next period’s charge sent before it is due. Help Center → | Hotmart Club: More than 40 payment methods in 22 currencies, including credit card, boleto and Pix; subscriptions billed weekly, monthly, quarterly or yearly; "Parcelado Hotmart" lets the buyer pay in installments.[4,1,3] |
| Built-in checkout | Members pick a plan and pay inside the community. Memberfy processes the payment: no gateway account, no integration and no acquirer contract. Help Center → | Hotmart Club: Hotmart’s own checkout, with fraud screening, cart recovery, order bumps and a checkout per product; access to the members area opens on purchase.[4,2] |
| One platform fee per sale | The platform fee is the same for every payment method and already includes payment processing. The community chooses whether it or the buyer pays the fee. Help Center → | Hotmart Club: 9.9% + R$ 2.49 per approved sale, the same for every product type; down to 8.9% from R$ 500k in yearly sales. Standard payout in 30 days; early payout in 2 days for 3.59%, in 14 days for 2.19% or anytime for 4.79%.[1] |
| Plans with monthly and annual subscriptions | Each plan groups billing options (monthly, annual, weekly, daily), with an optional free trial; with monthly and annual on the same plan, the pricing page shows the annual savings. The annual option can be split into up to 12 card installments. Help Center → | Hotmart Club: Not stated publicly |
| Annual plan in installments | The whole year in one purchase, in up to 12 card installments or paid upfront by PIX or boleto; the billing option sets who pays the installment interest. Help Center → | Hotmart Club: Not stated publicly |
| Contract length | The monthly option can carry a minimum term (3, 6, 12 months or another, up to 36), charged month by month. Help Center → | Hotmart Club: Not stated publicly |
| Add-ons | Extras only plan holders can buy: sold with the plan in a single payment, or added later at a prorated price, and they follow the plan on renewal, pause and cancellation. Help Center → | Hotmart Club: Not stated publicly |
| Plan upgrades and downgrades | Members change plans on a page laid out like the checkout, with the prorated difference and add-ons in a single charge, by card, PIX or boleto. Help Center → | Hotmart Club: Not stated publicly |
| Member billing page | Payers see their subscriptions and dates, saved cards and billing history, cancel, reactivate and pay an overdue renewal on the spot (Pay now). Help Center → | Hotmart Club: Not stated publicly |
| Coupons | Percentage or fixed-amount discounts, on the first charge, forever or for N months, with an expiry date, a usage limit and eligible products. Help Center → | Hotmart Club: Not stated publicly |
| Downsell | After payment, a discounted offer for each add-on the buyer skipped, with a time limit and a discount that carries into renewals. Help Center → | Hotmart Club: Not stated publicly |
| One-off and free products | One-off sales of a course, ticket, mentoring, digital or physical item, with stock, seats and a waitlist, time-limited access and free products. Help Center → | Hotmart Club: Not stated publicly |
| Store | A space that shows and sells one-off products, plans and add-ons, either everything active or a chosen selection, in the order the team sets. Help Center → | Hotmart Club: Not stated publicly |
| Tickets, batches and check-in | Several ticket types per event, with batches by date and quantity. Each ticket has a QR code and an entry code; the team checks people in with a phone camera, by search or with a kiosk that needs no login, and the certificate can go only to those who checked in. Help Center → | Hotmart Club: Not stated publicly |
| Locked areas with an offer | A restricted section or space can show up locked to people without access, with its title, description and the way in: subscribe, buy or sign in. Help Center → | Hotmart Club: Not stated publicly |
| Abandoned carts | Lists who opened the checkout of a paid product and did not buy within an hour, and who came back and paid within 7 days, with an optional recovery e-mail. Help Center → | Hotmart Club: Not stated publicly |
| Subscription management | The team lists and filters subscriptions, cancels, reactivates, gives discounts, adds add-ons, extends periods, sends payment links and creates complimentary subscriptions, all logged with who did it. Help Center → | Hotmart Club: Not stated publicly |
| Refunds | The team refunds a sale from the Sales tab and chooses whether access continues. Help Center → | Hotmart Club: Not stated publicly |
| Balance, statement and payouts | A dashboard with available, held and pending balance, a statement exportable to CSV, and payouts of the available balance to the community’s bank account. Help Center → | Hotmart Club: Not stated publicly |
| Business information | The payee’s details (individual or company, partners, address) and bank account are reviewed before selling and withdrawing; plans and products can be built as drafts before approval. Help Center → | Hotmart Club: Not stated publicly |
| Credits | The community’s booking currency: granted monthly by a plan, by a one-off product or by the team, with batches, expiry, rollover and late-cancellation and no-show rules. Help Center → | Hotmart Club: Not stated publicly |
| Memberfy plans billed in US dollars outside Brazil | Memberfy’s own plans are priced in Brazilian reais in Brazil and in US dollars outside Brazil. | Hotmart Club: Not stated publicly |
Community
Memberfy: 25 of 25 · Hotmart Club states 2 publicly
| Feature | Memberfy | Hotmart Club |
|---|---|---|
| 30 space types | Community: Content, Engagement, Feed, Link, Gallery, Surveys, Forms, Upvote, Channel and Networking. Events & Courses: Events, Courses, Certificates and Call for papers. Sales: Store, Downloads and Classifieds. Planning & HR: Performance review, Feedbacks, Goals & OKRs, Time tracking, Development plan, Recognition and 1:1. Coworking: Bookings, Scheduling, Attendance, Visitors, Parcels and Support. Help Center → | Hotmart Club: Open, buyers-only or paid communities with text, images, video, audio, links and live streams; gamification with points, rankings and rewards.[3,2] |
| Feed with a side column | Short posts with comments and reactions, what is published in other spaces, pinned items and a side column with Upcoming events, Trending posts, New members and Ranking. Help Center → | Hotmart Club: Not stated publicly |
| Posts and articles | Text, image or video posts with a cover, tags and their own page; YouTube, Spotify, Vimeo, Loom and other links turn into a player in the post. Help Center → | Hotmart Club: Not stated publicly |
| Content import | Posts and articles come in from an .xlsx or .csv spreadsheet with their original date and author. Help Center → | Hotmart Club: Not stated publicly |
| Drops: video messages | Video recorded on the spot with a phone or computer camera, in posts and comments, with text written by AI from what was said. Help Center → | Hotmart Club: Not stated publicly |
| Real-time channels | Group conversation in real time, with threads, reactions with any emoji, mentions, photos and video; people who cannot post can read and react. Help Center → | Hotmart Club: Not stated publicly |
| 1:1 messages | Real-time chat between two members, with a status (Available, Busy, Unavailable), read receipts, blocking and e-mail notifications. Help Center → | Hotmart Club: Not stated publicly |
| Events with live streaming | Online, in-person or hybrid events, with a map address, registration, live streaming via YouTube, Vimeo or Mux, hosted recordings, e-mail reminders, capacity and a waitlist. Help Center → | Hotmart Club: Not stated publicly |
| Courses with certificates | Courses with modules and lessons in text, image, video or link, quiz lessons with a passing score, per-student progress, and a certificate and badge on completion. Help Center → | Hotmart Club: Streaming-style courses with its own video player, watermark and encryption, and automatic completion certificates.[2] |
| Certificates | Templates with the community’s artwork, batch issuing, PDF, add to LinkedIn, a public verification page and revocation. Help Center → | Hotmart Club: Not stated publicly |
| Downloads | Files (spreadsheets, e-books, PDFs, templates) in a library or as a single item, free, sold or included in a plan, with PDF stamping. Help Center → | Hotmart Club: Not stated publicly |
| Gallery | Community images, up to 50 per upload, with title, description, tags, views and reactions. Help Center → | Hotmart Club: Not stated publicly |
| Classifieds | Members post job, service or sale listings with a category, end date and images, and other members express interest. Help Center → | Hotmart Club: Not stated publicly |
| Polls | Polls in Feed or Content spaces, with single or multiple choice, an optional deadline and control over when results are shown. Help Center → | Hotmart Club: Not stated publicly |
| Surveys | Sectioned questionnaires from NPS, satisfaction, event, course or eNPS templates, identified or anonymous, with an e-mail invitation, an optional public link and results with filters and CSV. Help Center → | Hotmart Club: Not stated publicly |
| Forms | Forms for members and visitors, with 14 field types, steps, an e-mail to the owners on each submission, a submission list with status and CSV, and the option to save submitters as members. Help Center → | Hotmart Club: Not stated publicly |
| Upvote | A board where members propose topics and vote (one removable vote per person), and the team changes status, merges duplicates and archives with a reason. Help Center → | Hotmart Club: Not stated publicly |
| Call for papers | Talk, workshop and panel proposals by track, committee review (including blind review), counter-offers and confirmation with each speaker. Help Center → | Hotmart Club: Not stated publicly |
| Networking and mentoring | People join the program, are found in Explore and booked into a slot on their calendar; afterwards both report how it went and rate each other. Templates for community mentoring, company mentoring, business connections and event networking. Help Center → | Hotmart Club: Not stated publicly |
| Recognition | A wall where a member publicly recognizes 1 to 20 colleagues, with a type and artwork, an optional community value, reactions, comments and points. Help Center → | Hotmart Club: Not stated publicly |
| Leaderboard with a podium | Each action is worth points; the Engagement space shows the top 3 on a podium and the leaderboard by period. Help Center → | Hotmart Club: Not stated publicly |
| Levels with activity requirements | The community sets up 2 to 20 levels, each with minimum points, an image and, optionally, the activity it requires each week. Help Center → | Hotmart Club: Not stated publicly |
| Badges | Badges awarded by hand, on course completion, on event check-in or by a workflow, public or private, shown on the profile and the leaderboard. Help Center → | Hotmart Club: Not stated publicly |
| Member page | A page with its own link, cover, company, country, languages, links, experience, points, level, badges and certificates, with per-section privacy. Help Center → | Hotmart Club: Not stated publicly |
| Presence and team editing | The top of each screen shows who else is there, and editors warn when someone else is editing or saved first. Help Center → | Hotmart Club: Not stated publicly |
HR, companies and coworking
Memberfy: 13 of 13 · Hotmart Club states 0 publicly
| Feature | Memberfy | Hotmart Club |
|---|---|---|
| Time tracking | Employees clock in and out in the app and get a receipt; the manager handles missed punches; HR closes the month with the timesheet and exports CSV, AFD and AEJ in the Brazilian Portaria 671 layout. Help Center → | Hotmart Club: Not stated publicly |
| Performance review | 90°, 180° or 360° cycles with self, manager, peer and report reviews, calibration, a 9-box grid and team results for the manager. Help Center → | Hotmart Club: Not stated publicly |
| Goals & OKRs | Company, group and individual objectives aligned in a tree, four kinds of key results with weight and owner, and check-ins with a status color and reminders. Help Center → | Hotmart Club: Not stated publicly |
| Development plans | Each person builds a development plan with actions and deadlines and sends it to their direct manager, who approves or returns it; the team sees a dashboard by manager. Help Center → | Hotmart Club: Not stated publicly |
| Feedback | Give, request and answer feedback between colleagues; only the giver and the receiver read the text, and the team sees only the numbers. Help Center → | Hotmart Club: Not stated publicly |
| 1:1 meetings | A recurring series between manager and report, with a shared agenda, shared or private notes and action items that can go to the development plan; HR sees adherence. Help Center → | Hotmart Club: Not stated publicly |
| Room and desk bookings | Members book rooms, desks and workstations with credits, with search, rescheduling, maintenance blocks and calendar invitations. Help Center → | Hotmart Club: Not stated publicly |
| Scheduling | Community members offer time slots (mentoring, classes, appointments) and others book them, free or with credits. Help Center → | Hotmart Club: Not stated publicly |
| Attendance | Check-in and check-out at the physical space, occupancy, history and a front-desk kiosk that welcomes visitors without a login. Help Center → | Hotmart Club: Not stated publicly |
| Visitors | Members register guests in advance; the front desk lets them in on arrival and notifies the host. Help Center → | Hotmart Club: Not stated publicly |
| Parcels | The front desk logs letters and packages with a photo and locker, the member is notified by e-mail and the pickup is recorded. Help Center → | Hotmart Club: Not stated publicly |
| Support tickets and inspection rounds | Maintenance and request tickets with category, location and photos, a deadline per category and internal notes; phone-based rounds where each problem becomes a ticket. Help Center → | Hotmart Club: Not stated publicly |
| Companies with teams | A company subscribes and pays under its Brazilian tax ID, access covers the whole team and credits sit in a company wallet; the company admin buys, pays and invites colleagues. Help Center → | Hotmart Club: Not stated publicly |
Automation
Memberfy: 8 of 8 · Hotmart Club states 0 publicly
| Feature | Memberfy | Hotmart Club |
|---|---|---|
| Workflows | Trigger-based automation in a canvas editor, with waits, conditions, e-mails, messages, tags, groups and calls to other systems. Workflows active at once: 3 on Starter, 10 on Growth, 30 on Business and unlimited on Scale. Help Center → | Hotmart Club: Not stated publicly |
| AI blocks in workflows | The Claude and ChatGPT blocks ask the AI for text or JSON mid-workflow, using the community’s own API key and a spending limit. Help Center → | Hotmart Club: Not stated publicly |
| Call webhook with a vault and fixed IPs | The Call webhook block uses keys stored in Variables and keys; on Business and Scale, calls leave from fixed IP addresses. Help Center → | Hotmart Club: Not stated publicly |
| E-mail campaigns | E-mail announcements with a block editor, variables, audiences by groups, tags and people, test sends, scheduling and unsubscribe. Help Center → | Hotmart Club: Not stated publicly |
| New-content e-mail notices | When publishing an event, post, course, download, product, call for papers or survey, the team can e-mail everyone with access; each member chooses by category what they receive. Help Center → | Hotmart Club: Not stated publicly |
| SMS and WhatsApp | SMS and WhatsApp notices only to people who opted in, with a daily cap, quiet hours in the recipient’s time zone and a plan quota (SMS from Growth up, WhatsApp on Business and Scale). Help Center → | Hotmart Club: Not stated publicly |
| Browser and phone push notifications | Web Push in the browser and on phones, including iPhone with the community installed on the home screen, with a choice of what arrives. Help Center → | Hotmart Club: Not stated publicly |
| Customized default e-mails | Owners and admins rewrite the platform’s e-mails (welcome, invitations, purchase confirmation, event registration), with one version per language. Help Center → | Hotmart Club: Not stated publicly |
AI, API and integrations
Memberfy: 9 of 9 · Hotmart Club states 2 publicly
| Feature | Memberfy | Hotmart Club |
|---|---|---|
| MCP server | Claude, ChatGPT, Cursor and Claude Code run the community from a conversation, with 924 tools and 22 recipes, doing what the app does with the connecting person’s role; money and deletions ask for confirmation first. Help Center → | Hotmart Club: Not stated publicly |
| Reports and charts through the assistant | Sales, subscriptions and MRR, active members, engagement, visits, purchase funnel, events and courses as series the assistant turns into a chart or table. Help Center → | Hotmart Club: Not stated publicly |
| Improve with AI | Every long text field in the app has an icon that revises the text with AI, keeping language and formatting, with a before and after to accept or discard. Help Center → | Hotmart Club: Hotmart Tutor: an AI assistant that answers students from the lessons; AI suggestions for modules and lessons.[2,1] |
| Public REST API | A REST API documented in OpenAPI, a JavaScript SDK generated from the spec and personal API keys scoped by module. Help Center → | Hotmart Club: Not stated publicly |
| Real-time updates | A platform WebSocket delivers change notices, with no polling. Help Center → | Hotmart Club: Not stated publicly |
| Webhooks | 98 event types delivered by webhooks signed with the Standard Webhooks spec, with retries, redelivery and an option to send from fixed IPs. Help Center → | Hotmart Club: Not stated publicly |
| Ready-made integrations | Slack, Discord, Telegram, RD Station and HubSpot, plus shortcuts for Zapier, Make and n8n, with test sends and delivery history. Help Center → | Hotmart Club: An API and webhooks for custom integrations; the standard integrations are free.[5] |
| Inbound webhook | Another system (CRM, form, ERP, n8n, Zapier) starts a workflow by calling a Memberfy URL, with a token and an HMAC signature. Help Center → | Hotmart Club: Not stated publicly |
| Google Analytics 4 | The community connects its own GA4 and receives visits, storefront, checkout, purchase, refund, sign-up and login as events. Help Center → | Hotmart Club: Not stated publicly |
White label
Memberfy: 8 of 8 · Hotmart Club states 2 publicly
| Feature | Memberfy | Hotmart Club |
|---|---|---|
| Custom domain | The community on the brand’s own address, alongside the Memberfy one, on every plan at no cost from Memberfy; the domain itself is bought from the community’s registrar. Help Center → | Hotmart Club: More than 20 style options, including tracks, modules, login screen and banners; the site does not mention a custom domain.[2] |
| Memberfy branding only on Starter | On Starter, "powered by Memberfy" shows in the menu footer and in e-mails; from Growth up, the brand does not appear anywhere. Help Center → | Hotmart Club: Not stated publicly |
| Community colors | Primary and secondary colors, each with 11 shades generated from a base color and adjustable one by one, with a preview and a contrast warning. Help Center → | Hotmart Club: Not stated publicly |
| E-mails with the community’s brand | E-mails go out with the community’s name and logo, buttons in its color, in the recipient’s language. Help Center → | Hotmart Club: Not stated publicly |
| Installable app | The community installs on the phone or desktop home screen with its own name and icon, with push notifications; it is not on the App Store or Google Play. Help Center → | Hotmart Club: A web app with a home-screen shortcut, and Hotmart Player on phone, computer, tablet and TV, offline included.[2] |
| Languages | The app has ten variants of five languages (Portuguese, English, Spanish, Italian and German), and each person picks theirs; the website is in 5 languages, with 11 country versions. Help Center → | Hotmart Club: Not stated publicly |
| Images and SEO | Logo, favicon, link-sharing image, and title and description for search engines. Help Center → | Hotmart Club: Not stated publicly |
| Community directory | hub.memberfy.net lists communities by language, with search and categories; each community picks its category, cover and whether to show its member count. Help Center → | Hotmart Club: Not stated publicly |
Management and data
Memberfy: 12 of 12 · Hotmart Club states 0 publicly
| Feature | Memberfy | Hotmart Club |
|---|---|---|
| Team dashboard | The community’s day on one screen: indicators compared with the previous week, pending actions, hourly attendance, upcoming bookings, expected visitors and money. Help Center → | Hotmart Club: Not stated publicly |
| Analytics | Who is online now, visits and where they come from, search engines and AI assistants that read the pages, and a seven-step purchase funnel. Help Center → | Hotmart Club: Not stated publicly |
| Engagement page | Period figures compared with the previous one, daily activity, the most engaged members and a log of every activity with filters and CSV. Help Center → | Hotmart Club: Not stated publicly |
| Member import from spreadsheets | An .xlsx or .csv spreadsheet with column mapping, groups and tags for everyone, consent, a summary and a report. Help Center → | Hotmart Club: Not stated publicly |
| Open, invite-only or approved sign-up | The community chooses who can create an account, including with team approval, and invites by e-mail, spreadsheet or link. Help Center → | Hotmart Club: Not stated publicly |
| Roles | Owner, admin, moderator, finance and member; the finance role sees only the community’s money. Help Center → | Hotmart Club: Not stated publicly |
| Groups and org chart | Groups for classes, teams and departments, nested, with a leader and a default group; the org chart shows who reports to whom. Help Center → | Hotmart Club: Not stated publicly |
| Access by group, plan and product | Each section and space is public, members-only, subscribers-only or private, with an access list by group, product and plan. Help Center → | Hotmart Club: Not stated publicly |
| Activity logs | A timeline of what the community records: team, platform, AI assistant, members, e-mails, imports, finance, moderation and API keys. Help Center → | Hotmart Club: Not stated publicly |
| Tags | Named, colored labels on profiles to organize and filter members, with rename, merge and delete. Help Center → | Hotmart Club: Not stated publicly |
| Custom fields | Extra profile data (company, role, city, interests), including multiple choice, used in the member filter, workflow conditions and campaigns. Help Center → | Hotmart Club: Not stated publicly |
| Moderation | The team edits, deletes and pins content, removes people and works through an approval queue. Help Center → | Hotmart Club: Not stated publicly |
Company
Memberfy: 3 of 3 · Hotmart Club states 0 publicly
| Feature | Memberfy | Hotmart Club |
|---|---|---|
| Two companies | LUMA VENTURES LTDA - ME in Brazil, and Memberfy, Inc., in Delaware, United States, the contracting company outside Brazil. | Hotmart Club: Not stated publicly |
| Privacy and DPA | A privacy policy and a data processing agreement (DPA) published on the website, under the LGPD and the GDPR. | Hotmart Club: Not stated publicly |
| Prices in reais and US dollars | The Starter, Growth, Business and Scale plans have published prices in Brazilian reais in Brazil and in US dollars outside Brazil. | Hotmart Club: Not stated publicly |
Where Memberfy stands out
- 1An MCP server with 924 tools and 22 recipes on every plan: the whole community run from Claude, ChatGPT or Cursor, with the connecting person’s role.
- 2Workflows on every plan, with AI, webhooks with a vault and fixed IP, WhatsApp, SMS and push.
- 330 space types, 17 of them on every plan, plus the HR and Coworking extensions.
- 4A public API with OpenAPI and an SDK, 98 webhook event types and ready-made Zapier, Make, n8n, Slack, Discord, Telegram, RD Station and HubSpot integrations.
- 5PIX, boleto and card in up to 12 installments in its own checkout, with recurring subscriptions also by PIX and boleto, and one fee, the same for any method.
- 6A custom domain on every plan, no Memberfy branding from Growth up, and an installable app with the community’s name and icon.
- 7Published prices, from R$ 49 to R$ 499 a month in Brazil, with unlimited admins and moderators.
- 8The site in 5 languages and 11 country versions, with companies in Brazil and the United States.
Where Hotmart Club is strong
- No monthly fee: the members area is free and you only pay when you sell.
- A checkout with more than 40 payment methods and 22 currencies, for selling outside Brazil.
- An affiliate marketplace that puts your product in the hands of commission sellers.
- Its own video player, with offline and TV viewing.
Choose Hotmart Club if
- you are starting out and prefer no monthly fee at all;
- affiliates selling your product are part of the plan;
- you sell outside Brazil and need several currencies at checkout.
When to choose Memberfy
- the community is the product, and it has to live on your domain, under your brand;
- you want one fee per sale, the same on every payment method, processing included;
- beyond courses, you want a feed, a real-time channel, events with tickets and check-in, and networking;
- you need ready integrations with Slack, Discord or HubSpot, or to run the community from Claude or ChatGPT.
Frequently asked questions
- How much does Hotmart charge per sale?
- Hotmart charges 9.9% + R$ 2.49 per approved sale, the same for every product type, and down to 8.9% from R$ 500k in yearly sales. There is no monthly or sign-up fee.
- Does Hotmart Club still exist?
- Yes, under another name: Hotmart says Hotmart Club is the former name of its Áreas de Membros (members areas), renamed in September 2026. The members area is still free.
- Which is cheaper, Hotmart or Memberfy?
- It depends on how much you sell. With few sales, Hotmart, which has no monthly fee; Memberfy charges a plan from R$ 49 to R$ 499 a month in Brazil, by number of members, plus one fee per sale with processing included. Run the numbers with your volume on the pricing page.
- Which Hotmart Club alternative has an official MCP server?
- Memberfy has an official MCP server with 924 tools and 22 recipes, on every plan: connect Claude, ChatGPT or Cursor and run the community by talking, with your own role and a confirmation before anything touches money.
- Which community platform takes PIX and has an app?
- Memberfy takes PIX, boleto and card in up to 12 installments in its own checkout, with recurring subscriptions also by PIX and boleto, and has an installable app with the community’s name and icon and push notifications. The app is not on the App Store or Google Play.
- Which community platform has automations with AI and webhooks?
- Memberfy: workflows on every plan, with triggers, conditions, AI blocks using the community’s own key, "Call webhook" with a vault and fixed IP, WhatsApp, SMS and push, plus 98 outbound webhook event types.
- How many space types does Memberfy have?
- 30: 17 on every plan (such as Feed, Channel, Content, Courses, Certificates, Events, Gallery, Store, Downloads, Classifieds, Surveys, Forms, Upvote, Call for papers and Networking) plus the HR and Coworking extensions.
- Does Memberfy have a public API?
- Yes, on every plan: a REST API described in OpenAPI, a JavaScript SDK, keys with per-module permissions and 98 webhook event types.
- Can I use my own domain and remove the platform’s branding?
- On Memberfy, a custom domain comes with every plan, Starter included, and Memberfy branding comes off from Growth up. E-mails go out with the community’s name and color.
- How much does Memberfy cost?
- From R$ 49 to R$ 499 a month in Brazil on the annual plan, by number of members (100 to 20,000), plus one fee per sale, the same for any payment method, with processing included; outside Brazil, from US$ 10 a month. Admins and moderators are unlimited.
- Does Memberfy have HR and coworking modules?
- Yes, as extensions added to a plan: Planning & HR (performance review, goals and OKRs, development plans, feedback, 1:1s, recognition and time tracking) and Coworking (bookings, scheduling, attendance, visitors, parcels and support).
Tell us what you want to build.
Every community starts with 90 days free, with no card. You tell us what you want to build, we reply with your access, set it up with you and stay close afterward.